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Push Notifications w/ Foursquare's Director of Consumer Product

Product School

Wednesday, September 20, 2017 from 6:30 PM to 8:30 PM (PDT)

Push Notifications w/ Foursquare's Director of...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Tickets in Advance
All events are free to Product School Students & Alumni w/ Student Code
Sep 20, 2017 $10.00 $1.54
Tickets at the Door
Will be available on the day of event
Not Started $20.00 $2.09

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Event Details

Abstract
Love them or hate them, push notifications are one of the most effective ways to drive engagement and retention in mobile apps. Yet everyday consumers are becoming more distracted, overwhelmed and fragmented by a barrage of messages coming in from the world around them. In this chaotic setting, product managers need to break through the noise and design intelligent, contextually aware notifications that provide real value to users.

Foursquare has been a leader in creating useful and delightful push notifications for it’s millions of users around the world. Learn from Foursquare’s head of product how to build push notifications that break through the noise and connect with users.

Key Takeaways
Learn how to go beyond CTR to measure success
Understand differences between notifications on iOS & Android
Evolve your notification strategy using personalization, contextual awareness, and emojis.

 

Meet the Speaker: Marissa Chacko


 

Marissa is the Director of Consumer Products at Foursquare, where she leads development of the City Guide, Swarm and Marsbot mobile apps.  Prior to joining Foursquare, Marissa was a product manager at Hotel Tonight and Zynga.  Outside the office she has a passion for horse riding, and can be found practicing her jumping skills down in Portola Valley.  Marissa holds BA & BSBA degrees from Washington University in St.Louis, as well as an MBA from UC Berkeley.

 

View the Speaker's LinkedIn

 

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Please note:
- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)
- No refunds unless we have fully canceled the event. Date changes are not included. 
- For additional info or questions, send an email to events@productschool.com
- For last minute questions, send a text to: (415) 539-0127

Have questions about Push Notifications w/ Foursquare's Director of Consumer Product? Contact Product School

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When & Where


Product School San Francisco
415 Jackson Street, Suite B, San Francisco, CA 94111
San Francisco

Wednesday, September 20, 2017 from 6:30 PM to 8:30 PM (PDT)


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Organizer

Product School

Product School is an education company that offers Product Management training in San Francisco, Silicon Valley, New York, Los Angeles.


Our instructors are professionals with over 5 years of real-world product management experience working at renowned tech Companies like Google and LinkedIn, and other technology startups. Our students are professionals with over 3 years of experience in technology, business or design roles. 

All our classes are compatible with a regular work schedule and our campuses are conveniently located in each city where we operate.

This is not your traditional lecture class. Expect a healthy mix of group work, one-­on-ones with mentors, and a hands­-on experience building your own digital product from end to end. 

We are connected with local hiring partners and tech companies who are eager to meet our top Product School students.

 

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Push Notifications w/ Foursquare's Director of Consumer Product
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