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Publicity via “Influencers”: Rethinking the Ways You Connect Readers to Con...

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Open Book (Target Performance Hall)

1011 Washington Avenue South

Minneapolis, MN 55415

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No matter the initiative, publishers are looking to generate positive word-of-mouth about their books, expand the visibility of their authors, and create a buzz about their content. In the digital age, with more avenues than ever to connect with readers, what better way than to partner with brands (or individuals) that already have a following? In this panel discussion—featuring influencers, publicists, and social media experts—we’ll explore how “influencers” can help spread the word about your books and augment your traditional publicity and marketing campaigns in an energy- and cost-efficient way.

Panelists

Katharine Bolin is the award-winning founder and owner of Sweet Reach Media, a social media and digital marketing agency based in Minneapolis. Her mission is to help businesses, authors, and artists creatively communicate their ideas to new audiences and build real community around their brands. In her spare time, she records and plays pop music around Minneapolis with her band DENNIS and enjoys painting feminist tees for her hand-painted clothing line, Bolii.

Ali Kirby is the director of community growth and business development for Collective Bias. She helps create innovative marketing campaigns that impact the way companies connect with their consumers and manages a growing community of diverse influencers. Ali is also an influencer, having founded The Mama Report in 2010. With a social reach of over 56K, she has partnered with Disney, Lucky Leaf, Scholastic, and more. Trained as a teacher, she has a unique fifteen-year background in communications, project management, and strategic development helping shape the growth of nonprofit and client needs.

As the co-founder of The Coven, Alex Steinman is passionate about helping women step into their economic power. Whether it’s through coaching startups in their crowdfunding campaigns on iFundWomen or teaching students at the University of Minnesota, Alex helps connect community members to opportunities of success. Prior to co-founding The Coven, Alex held the position of communications director for Fallon and had a private PR practice, leading strategies for businesses, politicians, startups, and nonprofits. She finds joy in helping women and non-binary people tell their stories. She told her own story on a blog called Strong Like Mama, dedicated to celebrating the struggles and triumphs of real moms and their little ones. Her multitude of skills and tireless work ethic is exactly the stuff bosses are made of.


Check-in Information

Check-in begins at 11:30 a.m. The program starts at noon. Fees, which include lunch, are $20 for members and $25 for nonmembers. Reservations are required. If space allows walk-ins, those without reservations will be charged $30 at the door.

We also offer a limited number of student tickets (with a student ID): $15 in advance.

Reservations are nonrefundable.


Parking Information

There is a small side lot next to the Open Book building (just past the building on the right as you are heading east on Washington; for those heading west, turn on 10th or 11th and go down the alley to access the lot). If the Open Book lot is full, other options are:
* Meters along 10th and 11th; most cost $1.00/hour
* Guthrie ramp. Enter on 9th Ave (between Washington & 2nd Street S)
* Municipal parking ramp across from the Mill City Museum


RESERVATIONS ACCEPTED UNTIL FRIDAY, JANUARY 11, AT NOON.

If you prefer to pay at the door by cash or check, please email us with your reservation request.


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Open Book (Target Performance Hall)

1011 Washington Avenue South

Minneapolis, MN 55415

View Map

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