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Public Relations & Communication

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Emperors Palace Conference Centre

64 Jones Road

kempton park, Gauteng 1620

South Africa

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Description

This course is designed in such a way that offers important insights into the development of public relations and communications strategies. The cases examined in this course demonstrate the breadth of contemporary public relations practice and the increasing importance of the public relations function in both public and private sector organizations worldwide. The first half of the course is devoted mostly to the theoretical aspects covering. The practice of public relations that has developed significantly, particularly in western countries, from its post-World War II technical and media relations roots into a more sophisticated function that is recognised as an integral part of all organisational efforts to communicate with groups of people ranging from the media to employees.

YOU ARE WELL SUITED TO THIS PROGRAM IF YOU…

  • Possess strong writing skills as writing is considered a core skill of public relations

  • Are detailed-oriented and can complete tasks quickly and efficiently

  • Enjoy working as part of a team

  • Possess strong communication and interpersonal skills

  • Are self-motivated, personable and well-organized

  • Are engaged in social media

WHO SHOULD ATTEND?
  • Public Relations professionals
  • Other key personnel in the organisation whose work involves contact and interaction with internal/external public
  • Also beneficial to personnel professionals who wish to learn how to use communication more effectively – possibly in the areas of personnel, marketing, sales, training and administration

PROGRAMME OBJECTIVES

This programme seeks to support delegates as they:

  • Set Corporate Affairs in its strategic anticipatory and effective context
  • Develop an understanding of stakeholder programmes for regular, focused communication activities
  • Examine the development of Corporate Affairs tools
  • Understand how to develop and coordinate strategy, plans and tactics
  • Evaluate the use of research.

Delegates, when they return to their organisation, will be able to:

  • Identify the journey from where they are to where they want to be
  • Develop programmes for regular and effective relationship building
  • Manage reputation locally, nationally and globally
  • Measure attitudes and behaviours to prove the benefits for your organisation
TRAINING METHODOLOGY

This programme is an intensive, updating programme illustrated throughout with practical examples. It concentrates on practitioner skills, tools and techniques for the effective management of these important business functions.

PROGRAMME SUMMARY

The programme looks at a variety of corporate communication tools and models before examining in detail the potential value and role of key stakeholders in the corporate affairs and public relations processes. It looks at approaches that will permeate the whole organisation as well as the specialist disciplines within public relations and corporate communications.Firmly establishing the place of public relations in the company, the programme looks at the contribution that can be measured. Participants will put together the entire programme content into an action plan that can be discussed with senior management.

COURSE OUTLINE

Day 1 - The Power of Communication

  • Welcome and introductions
  • Programme overview, design and options
  • Opening exercise: goal setting
  • The Big Picture: overview and PR strategy
  • When Public Relations should be used
  • Corporate identity and image: establishing a positive image and identity
  • Becoming a neighbour of choice: external reputation management
  • Leaders’ role in managing communications

From the Inside Out: Crafting Consistent Messages

  • The expectations of employees and employers
  • Understanding audiences: segmenting and prioritising
  • Plotting the stakeholder communication journey
  • Getting the message out to audiences
  • Storytelling: creating an unfolding story people pay attention to
  • Empowering employees through social media
  • Steps for creating clear content that has impact
  • Developing trust and credibility with senior leaders

Day 2 - Risks & Threats: Their Identification and Management

  • Planning for the unexpected
  • Using communication activities to manage risk to reputation
  • Repairing a damaged reputation
  • Identifying opinion formers and influencers
  • Engaging with key decision makers
  • Principles for building sustainable relationships with decision makers and influencers
  • VIP and political contact programmes
  • Monitoring political activities

Corporate Communications/PR in the Corporate Mix

  • Media Relations best practices
  • Effective event management
  • Developing a crisis management toolkit
  • Hosting VIP visits
  • Protocol in practice
  • Financial PR activities and roles
  • Multinational and global communication challenges Day 3- Powerful and Persuasive Planning
  • 10 stages of PR planning
  • Using market research to plan PR activities
  • Developing measurable objectives for activities
  • Identifying core messages
  • Developing practical communication toolkits
  • Creating a schedule of PR activities
  • Measuring outputs, outcomes and value

Day 1 (21/02/2018)

8.00am – Registration

Session 1: 9.00-10.30am

Teabreak: 10.30-11:00am

Session 2: 11:00am – 1:00pm

Lunch: 1:00-2:00pm

Session 3: 2:00- 4.30pm

Teabreak: 4.30pm – 5.00pm

End of Day


Day 2 (22/02/2018)

8.30am: Networking Session

Session 4: 9.00-10.30am

Teabreak: 10.30-11am

Session 5: 11:00am – 1:00pm

Lunch: 1:00-2:00pm

Session 6: 2:00- 4.30pm

Teabreak: 4.30pm – 5.00pm

Day 3 (23/02/2018)

8.30am: Networking Session

Session 4: 9.00-10.30am

Teabreak: 10.30-11am

Session 5: 11:00am – 1:00pm

Lunch: 1:00-2:00pm

Session 6: 2:00- 4.30pm

Teabreak: 4.30pm – 5.00pm

Photo session: 5.00-5.15pm

Presenter

Emor Potgieter

As an experienced professional facilitator, she not only respect people but she also teach it – through her training she makes every effort to understand the needs of clients and their staff. She teach them to take responsibility and build mutual trust. She strive towards teamwork in order to stimulate personal and professional growth, to share development opportunities, and maximise individual and team performance.

Specialties: Professional Event Management, Secraterial trainings, Leadership and Motivation of Staff, Work/Life Balance, Attitudes and the Power of Positive Thinking... and Her clientele are private individual, professional associations, government agencies, universities and with major corporate players in the country. Her personal view, a good trainer needs to be motivated, possessed a good energy level and enthusiastic. Often it is hard to explain to people something that is very practical and visual. So, we have to mix demonstrating as well as verbal explanation..

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Emperors Palace Conference Centre

64 Jones Road

kempton park, Gauteng 1620

South Africa

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