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Public Relations Boot Camp - Sept 14
Thu, September 14, 2017, 9:00 AM – 12:30 PM EDT
To grow a business, every entrepreneur should know how to implement public relations strategies. But where do you start, and what are the best approaches to public relations for an entrepreneur?
If you’re looking for an alternative to the traditional retainer model – and want more than media coverage to show for your investment in public relations then join us for this informative session.
Participants will learn a new approach to public relations, that will help them build, test and measure strategies for building their business. You'll learn:
- An Introduction to Lean Communications
- How to create desired commercial outcomes from public relations
- Using the Lean Public Relations canvas and Quick Start
- How to set your first experiment and build a public relations playbook
- How to measure commercially valuable outcomes from public relations activity
- The role of public relations is successful marketing and publicity
Whether you are a start-up or someone who has an established business and would like to grow, come take advantage of the unique approach our Public Relations Bootcamp has to offer so that can utilize the strategies and develop your business further.
Lyndon Johnson is the founder of THINK DIFFERENT[LY] and COMMS.BAR. After more than a decade working in traditional agencies, and more than 20 years helping entrepreneurs grow their businesses, Lyndon recognized that the traditional approach to public relations didn't work for small and early-stage businesses. A few years ago Lyndon started to look at how to make public relations, marketing & publicity more relevant to start-up and small businesses. Lyndon developed the Lean Communications Methodology to make public relations, marketing & publicity affordable, understandable, transparent & measurable in order to help entrepreneurs use them to build profitable businesses.
Thank You to our Sponsors!