Whether you're a seasoned Public Information Officer (PIO) or just getting your feet wet, you'll learn the latest tips and trends when it comes to producing professional and engaging content for the media and your community. From news releases to social media and press conferences, we cover it all in a workshop format. Students will get hands-on practice with all concepts covered and get the opportunity to hear direct feedback and tips from the media.

Our instructors are public safety communicators, social media managers, and consultants who actively practice the concepts they teach. This course is designed for Law Enforcement, Fire, and Government Communicators and Administrators.

What You'll Learn:

• Laws, policies, and procedures
• How to develop and use a communications team
• How to create easy-to-read posts
• How to create engaging news releases
• The secrets to great media interviews and press conferences
• Breaking the norm with live news releases using social media
• How to prepare and respond to messages on social media
• The benefit of social listening
• How to manage and communicate during a crisis situation
• PIO "go bag" essentials
• The benefits of establishing partnerships with the media

FOR YOUR TRAINING MANAGER OR DIVISION

Click here to download and print a training flyer!

Click here for our refund policy

TRAVEL RECOMMENDATIONS:

Airport: Ontario International Airport (17 miles from CPD)

Hotel Recommendation: 

Fairfield Inn & Suites by Marriott Riverside Corona/Norco (4.1 miles from CPD)

3441 Hamner Ave, Norco, CA 92860

510-658-9300 

RESTRICTED TRAINING

Our training is restricted to law enforcement, fire, government, and association/union personnel. Other individuals and organizations may contact us for specialized training courses.