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Optimize Your User Experience
If you’re looking to design more engaging digital technologies and want quick results, then we have a course for you. In each of our courses, Brian Cugelman, PhD will show you how to design more engaging websites, social media profiles, mobile apps, and online ads.
All our courses are science-based, but offer simple and effective principles that work, with clear visual examples and exercises that will not only reinforce your learning but also, crucially, your ability to apply them.
Persuasive Psychology for Interactive Design (2-day workshop)
$499 regular price. Just $449 if you register by 11 April (Save $50)
5-6 May 2014
This two-day workshop is ideal for those who want to gain a deeper learning experience, internalize persuasive design principles, and understand some of the key design patterns. Through lectures, hands-on exercises, and group activities, you will learn to recognize and apply over 50 persuasive design principles.
We keep our class size small, to ensure that you enjoy a great learning environment.
Since our classes are limited to 20 people, we recommend that you reserve your spot as soon as possible. If the class is full, please join our waitlist and we'll notify you if a ticket becomes available.
We offer great value with PhD level instruction, fair pricing, small classes, early bird discounts, and a flexible cancellation policy. We also provide discounts for groups of 3 or more, academics, students, government, and non-profit organizations. If you register early, you can combine our early bird price with our sector discounts, which can save you up to 25% off the ticket price.
Visit each course page to learn about our discounts.
Secure you place now.
Licence to use exclusive design resources: All participants will receive exclusive persuasive design resources, including the Persuasive Design Toolkit, which are not available to the public. Each paying participant may use these resources to support commercial or non-commercial projects. All of these tools and resources are copy written and licensed for sharing with up to 4 persons within each participant’s organization. However, usage is subject to these restrictions. The course content and tools may not be reworked, repackaged, rebranded, distributed, or used to build derivative educational products or design resources. Any project or work that makes use of these resources must give credit to the source.
Copyright: All course materials are copy written by Brian Cugelman, PhD and AlterSpark Corp. Participants agree not to rework, repackage, rebrand, distribute, or use the lectures or content to build derivative educational products or design resources. Participants agree not to use any equipment to record the course, through audio or video.
Cancellation and refund policy: Registrants who cancel their reservation 14 calendar day prior to the start date, will receive a 100% refund. Registrants who cancel their reservation 13 to 7 days prior to the start date, can elect to receive a 50% refund or 100% credit towards future training. Registrants who cancel their reservation 6 days prior to the start date, will not be refunded but can elect to receive a 75% credit towards future training. In the case of an emergency, AlterSpark reserves the right to cancel this course up to 7 days prior to the start. If AlterSpark needs to cancel the course, all registrants will receive a 100% refund. AlterSpark will not be held liable for any expenses incurred by registrants.
I ran my first online social change campaign in 1998, which launched my career in digital behavior change. As a practitioner, I’ve run and evaluated numerous online project and campaigns for the United Nations, corporations, non-profit organizations, health agencies, and small businesses. As an academic, I completed a PhD in digital behavior change, and published my findings in the world’s top scientific e-health journal.
As a teacher I’ve trained well over 1,000 professionals from 800 companies on how to use digital psychology, including well known firms, such as Samsung, Salesforce, Microsoft, PayPal, and even Pentagon invited me to educate them on digital psychology. I also teach at York University.
Finally, I've spent several years developing these workshops into the best possible training on the subject. You'll enjoy a down-to-earth and fun vibe, combined with deep learning, and lots of hands on exercises. Reach out if you have any questions.
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100% satisfaction guarantee
We’re so confident you’ll love our workshop, that we’re offering a 100% refund to anyone who wishes to withdraw. To qualify, simply return all your training materials and notify your instructor by the start of the lunch break on the first day. That’s pretty much it. Read the details.
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We understand that institutional policies may make it difficult for you to order your tickets online, and that some people experience problems with online payment systems. If you have any complications, contact us to discuss alternative payment options. We’re happy to help.