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Psychology for Digital Behavior Change Training Week - Chicago

Brian Cugelman, PhD (AlterSpark)

Monday, May 15, 2017 at 9:00 AM - Friday, May 19, 2017 at 5:00 PM

Psychology for Digital Behavior Change Training Week -...

Registration Information

Registration Type Sales End Price Fee Quantity
Digital Psychology [P2] May 15-16 (Early Bird)
Save $120 (20%) by the early bird deadline. After, tickets cost $599.
Feb 17, 2017 CA$479.00 CA$0.00
Psychological Architectures [A1] May 17 (Early Bird)
Save $70 (20%) by the early bird deadline. After, tickets cost $349.
Feb 17, 2017 CA$279.00 CA$0.00
Emotional Design [E2] May 18-19 (Early Bird)
Save $120 (20%) by the early bird deadline. After, tickets cost $599.
Feb 17, 2017 CA$479.00 CA$0.00

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Event Details


15-19 May 2017
9:00 am - 5:00 pm


SAVE 35% by 9 Dec 2016 with discount code: 1ST_MOVER_CHI 

SAVE 20% by the Early Bird Deadline on 17 Feb 2017


 4 Workshops in 1 Week

Days 1-2: Psychology for Digital Behavior Change [P2]  
2-Day Essential Digital Psychology - Workshop 1 of 2 (15-16 May 2017)

Over two days, you will learn the most mission critical lessons in digital psychology, and gain mastery in recognizing and applying over 40 principles of persuasive design psychology. By the end of this workshop, you will be able to reverse-engineer the psychological patterns behind the world's most successful websites, apps, ads and social media. You will also know how to translate psychological strategies into creative content, and understand how to optimize impacts over time.

Learning path: This is our most popular workshop and the one we recommend as a starting point for most people who want to learn digital psychology.

Learn about workshop P2 >>


Day 3: Psychological Architectures of Digital Behavior Change [A1]
1-Day Advanced Psychological Architectures - Workshop 2 of 2 - (17 May 2017)

This advanced 1-day workshop covers 10 new principles of digital psychology and introduces participants to the psychological design patterns driving the world’s most successful websites, apps, and campaigns. Participants learn popular psychological architectures, including landing pages, gamification, habit loops, stages of change, and more. Further, they will learn how to design persuasive user journeys across multi-channel interactive campaigns and products.

Learning path: This workshop is for people who have completed P2, or who are taking workshops P2 and A1 together. 

Learn about workshop A1 >>

Day 5: Emotional Design Psychology [E2]
2-Day Design Psychology & Neuroscience (18-19 May  2017)

This 1-day workshop provides participants with a deep understanding of emotional design, by covering the essential lessons in the psychology and neuroscience of user emotion, motivation, cognition, and behavior. This workshop focuses on interactive design and content strategies aimed at evoking positive emotions, and design patterns that will help you avoid accidentally triggering negative user emotions. By the end of this workshop, you will know how to build emotionally rewarding websites, mobile apps and digital campaigns. You’ll also gain a deep understanding of emotional design strategies that will help you win your users’ trust, shape their habits, and form long-term relationships with your brand.

earning path: This workshop can be taken at any time, but you'll get more out of it if you first complete P2 and A1.

Learn about workshop E2 >>




Who these workshops are for

These workshops are for digital professionals who want guidance on science-based design and industry best practices. This course is ideally suited to:

  • Usability and UI/UX professionals
  • Graphic designers and interactive designers
  • Digital marketing and advertising specialists
  • Content strategists and web writers
  • Health promotion specialists
  • Conversion optimization & marketing researchers


Science-based, simple and practical

 All our workshops are science-based, but presented in plain language, with clear visual examples and hands-on exercises. 


What they're saying about Brian's workshop

“Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.”

-Alex Aranda, Senior User Experience Designer, Samsung Electronics

“Participants at any level of digital marketing expertise will get value out of this class.”
-Emily Stone, Senior Partner Marketing Manager, Microsoft

“Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.”
-Robert Hendry, Product & User Experience Leader, Inc

“This workshop helped me to gain more insight into becoming a better UX designer. The page audits are tremendous and the toolkit is something I will use on a daily basis.”
-Czara de la Llana, Senior Interaction/UX/UI Designer, Yellow Pages

“This course was exactly what I was looking for. While I am familiar with the tools and tactics used in digital marketing I now have more insight to WHY we use/implement them.”
-Rochelle Skywarok, Digital Marketing Strategist and Investor Relations, Kin Communications


Limited class size 

To ensure that you enjoy a great learning environment, we limit our class size to a manageable number of participants. For this reason, we recommend that you reserve your spot as soon as possible. If our workshop sells out, please join our waitlist and we'll notify you if a ticket becomes available.


Guarantees, Terms and Conditions

This workshop is subject to AlterSpark’s guarantees, terms and conditions.

Have questions about Psychology for Digital Behavior Change Training Week - Chicago? Contact Brian Cugelman, PhD (AlterSpark)

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When & Where

DePaul University
DePaul Center
Chicago, IL 60604

Monday, May 15, 2017 at 9:00 AM - Friday, May 19, 2017 at 5:00 PM

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Brian Cugelman, PhD (AlterSpark)

I ran my first online social change campaign in 1998, which launched my career in digital behavior change. As a practitioner, I’ve run and evaluated numerous online project and campaigns for the United Nations, corporations, non-profit organizations, health agencies, and small businesses. As an academic, I completed a PhD in digital behavior change, and published my findings in the world’s top scientific e-health journal.

As a teacher I’ve trained well over 1,000 professionals from 800 companies on how to use digital psychology, including well known firms, such as Samsung, Salesforce, Microsoft, PayPal, and even Pentagon invited me to educate them on digital psychology. I also teach at York University.

Finally, I've spent several years developing these workshops into the best possible training on the subject. You'll enjoy a down-to-earth and fun vibe, combined with deep learning, and lots of hands on exercises. Reach out if you have any questions.



Join 1,000+ pros who’ve completed our training, from:


Have questions?

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Or get in touch:
+1 (888) 977-2055


100% satisfaction guarantee

We’re so confident you’ll love our workshop, that we’re offering a 100% refund to anyone who wishes to withdraw. To qualify, simply return all your training materials and notify your instructor by the start of the lunch break on the first day. That’s pretty much it. Read the details.




Need an alternative payment method?

We understand that institutional policies may make it difficult for you to order your tickets online, and that some people experience problems with online payment systems. If you have any complications, contact us to discuss alternative payment options. We’re happy to help.

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Psychology for Digital Behavior Change Training Week - Chicago
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