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Psychology for Digital Behavior Change - Toronto (2-3 Day Workshop)

Brian Cugelman, PhD (AlterSpark)

Monday, November 7, 2016 at 9:00 AM - Wednesday, November 9, 2016 at 5:00 PM

Psychology for Digital Behavior Change - Toronto (2-3...

Registration Information

Registration Type Sales End Price Fee HST Quantity
[P2] 2-Day Regular Ticket Nov 7, 2016 CA$599.00 CA$0.00 CA$77.87
[P2+A1] 3-Day Regular Ticket Nov 7, 2016 CA$799.00 CA$0.00 CA$103.87

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Event Details


7-8 & 9 November 2016
9:00 am - 5:00 pm

If you qualify for our discount codes, you can save up to 17% more.

Psychology for Digital Behavior Change [P2] 
2-day foundational workshop (7-8 November 2016)

Over two days, Dr. Cugelman will show you how to recognize and apply over 40 principles of persuasive design psychology, as well as processes for auditing and improving digital technologies. By the end of the workshop, you will be able to reverse engineer the persuasive design strategies driving the world’s most successful websites, social media, and mobile apps.

Our training is science based, but offers simple and effective principles that work, with clear visual examples and hands-on exercises that will not only reinforce your learning but also your ability to apply them.

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Psychological Architectures of Digital Behavior Change [A1]
3rd day advanced workshop (9 November 2016)

Whereas our foundational workshop teaches you the core principles of digital behavior change, this workshop will teach you how to combine those principles into winning design patterns, called ‘psychological architectures’. By the end of the workshop, you will understand popular psychological architectures, such as gamification, landing pages, shaping/habit loops, feedback loops, stages of change, and many others.

  • Prerequisite: This workshop is only available to people who have already completed one of our foundational workshop on digital psychology. If this is your first time studying with AlterSpark, we recommend taking P2 and A1 back-to-back.
  • Register for the 3rd day only? If you've already completed P2 or our 1-day crash course, contact us to obtain your access code to register for this workshop. Email

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Who this workshop is for

This course is designed for digital professionals who want guidance on science-based design and industry best practices. This course is ideally suited to:

  • Usability and UI/UX professionals
  • Graphic designers and interactive designers
  • Digital marketing and advertising specialists
  • Online health promotion specialists
  • Conversion optimization & marketing researchers


What they're saying about Brian's workshop

“Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.”

-Alex Aranda, Senior User Experience Designer, Samsung Electronics

“Participants at any level of digital marketing expertise will get value out of this class.”
-Emily Stone, Senior Partner Marketing Manager, Microsoft

“Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.”
-Robert Hendry, Product & User Experience Leader, Inc

“This workshop helped me to gain more insight into becoming a better UX designer. The page audits are tremendous and the toolkit is something I will use on a daily basis.”
-Czara de la Llana, Senior Interaction/UX/UI Designer, Yellow Pages

“This course was exactly what I was looking for. While I am familiar with the tools and tactics used in digital marketing I now have more insight to WHY we use/implement them.”
-Rochelle Skywarok, Digital Marketing Strategist and Investor Relations, Kin Communications


Our Toronto workshop are special

With our new training facilities in Kensington Market, we’re running our Toronto workshops with a smaller, more intimate class size.  

Limited class size 

We keep our class size small, to ensure that you enjoy a great learning environment. Since our classes are limited, we recommend that you reserve your spot as soon as possible. If the class is full, please join our waitlist and we'll notify you if a ticket becomes available.


Guarantees, Terms and Conditions

This workshop is subject to AlterSpark’s guarantees, terms and conditions.

Have questions about Psychology for Digital Behavior Change - Toronto (2-3 Day Workshop)? Contact Brian Cugelman, PhD (AlterSpark)

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When & Where

AlterSpark Training Academy
193 Augusta Avenue
Lower level
Toronto, Ontario M5T 2L4

Monday, November 7, 2016 at 9:00 AM - Wednesday, November 9, 2016 at 5:00 PM

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Brian Cugelman, PhD (AlterSpark)

I ran my first online social change campaign in 1998, which launched my career in digital behavior change. As a practitioner, I’ve run and evaluated numerous online project and campaigns for the United Nations, corporations, non-profit organizations, health agencies, and small businesses. As an academic, I completed a PhD in digital behavior change, and published my findings in the world’s top scientific e-health journal.

As a teacher I’ve trained over 800 companies on how to use digital psychology, including well known firms, such as Samsung, Salesforce, Microsoft, PayPal, and even Pentagon invited me to educate them on digital psychology. I also teach at York University.

Finally, I've spent several years developing this workshop into the best possible training on the subject. You'll enjoy a down-to-earth and fun vibe, combined with deep learning, and lots of hands on exercises. Reach out if you have any questions.



Join 1,000+ pros who’ve completed our training, from:


Have questions?

Read our FAQs

Or get in touch:
+1 (888) 977-2055


100% satisfaction guarantee

We’re so confident you’ll love our workshop, that we’re offering a 100% refund to anyone who wishes to withdraw. To qualify, simply return all your training materials and notify your instructor by the start of the lunch break on the first day. That’s pretty much it. Read the details.


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Psychology for Digital Behavior Change - Toronto (2-3 Day Workshop)
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