Invalid quantity. Please enter a quantity of 1 or more.
The quantity you chose exceeds the quantity available.
Please enter your name.
Please enter an email address.
Please enter a valid email address.
Please enter your message or comments.
Please enter the code as shown on the image.
Please select the date you would like to attend.
Please enter an email address.
Please enter a valid email address in the To: field.
Please enter a subject for your message.
Please enter a message.
You can only send this invitations to 10 email addresses at a time.
$$$$ is not a properly formatted colour. Please use the format #RRGGBB for all colours.
Please limit your message to $$$$ characters. There are currently ££££.
$$$$ is not a valid email address.
Please enter a promotional code.
N/A
Sold Out
Unavailable
Please enter a password with at least 8 characters.
You have exceeded the time limit and your reservation has been released.
The purpose of this time limit is to ensure that registration is available to as many people as possible. We apologise for the inconvenience.
This option is not available anymore. Please choose a different option.
Please read and accept the waiver.
All fields marked with * are required.
Please double check your email address. The email address format does not appear valid.
Please double check your email address. Your emails do not match.
$$$$ requires a number between ££££ and §§§§
US Zipcodes need to be 5 digits.
Postal code may contain no more than 9 letter or number characters.
Please double check your website URL.
All fields marked with * are required.
Your card expiration date is in the past.
Your card CSC needs to be 4 digits.
Please confirm your order: $$$$ You have selected to Pay by Cheque.
Click OK to confirm your order.
Please confirm your order: $$$$ You have selected to Pay at the Door.
Click OK to confirm your order.
Please confirm your order: $$$$ You have selected to Pay upon Receiving an Invoice.
Click OK to confirm your order.
Your card CSC needs to be 3 digits.
Sofort is only available in Germany and Austria.
Boleto Bancario is only available in Brazil.
OXXO is only available in Mexico.
PagoFacil is only available in Argentina.
Rapipago is only available in Argentina.
Please enter a valid IBAN number.
You need to accept to charge your bank account.
Your billing zip code needs to be 5 digits.
Please double check your CEP info. The CEP format should be something like 12345-678.
Please double check your tax identifier.
There was a problem saving your address.
There was a problem saving your card info.
There was a problem saving your personal information.
Please select the date you would like to attend.
McAfee Secure sites help keep you safe from identity theft, card fraud, spyware, spam, viruses and online scams.
Copying Prohibited by Law - McAfee Secure is a Trademark of McAfee, Inc.
Unknown card type.
No card number provided.
card number is in invalid format.
Wrong card type or card number is invalid.
card number has an inappropriate number of digits.
Please enter numbers here.
Please enter an integer value.
Numbers must be less or equal to $$$$
All the required fields have not been filled out. Click OK to proceed without all the required information, or click Cancel to finish entering the missing data.
Job titles must be less than 50 characters.
There is currently an issue with card submission on Safari with iOS7. Please try again with a different browser or device.
Sorry, invalid event registration form.
Sorry, invalid event or database error.
Sorry, quantity must be a positive integer.
Sorry, you did not select a valid ticket.
Sorry, invalid event organizer email address.
Your order was cancelled.
Thank You. Your order has been successfully completed. Your name and email address have been added to the list of event attendees.
Sorry, that option is sold out.
Sorry, that option is no longer available.
Sorry, you entered an invalid quantity. Please enter a quantity of 1 or more next to the type or types of tickets you would like to purchase.
Sorry, you did not select any tickets to purchase. Please enter a quantity of 1 or more next to the type or types of tickets you would like to purchase.
Sorry, there are no tickets left for this event.
The tickets, ticket quantity or date and time you've requested are no longer available, due to previous sales. Please choose a different date, time or number of tickets and place your order again.
Sorry, one or more of the tickets you requested are no longer available for purchase.
Sorry, you need to select the date you want to attend.
Sorry, the promotional code you entered is not valid yet.
Sorry, the promotional code you entered has expired.
Sorry, the promotional code you entered is not valid.
Your session has expired. Try ordering again.
Sorry, your requested ticket quantity exceeds the number provided by your promotional code.
If you qualify for our discount codes, you can save up to 17% more.
Psychology for Digital Behavior Change [P2] 2-day foundational workshop (11-12 Oct 2016)
Over two days, Dr. Cugelman will show you how to recognize and apply over 50 principles of persuasive design psychology, as well as processes for auditing and improving digital technologies. By the end of the workshop, you will be able to reverse engineer the persuasive design strategies driving the world’s most successful websites, social media, and mobile apps.
Our training is science based, but offers simple and effective principles that work, with clear visual examples and hands-on exercises that will not only reinforce your learning but also your ability to apply them.
Psychological Architectures of Digital Behavior Change [A1] 3rd day advanced workshop (13 Oct 2016)
Whereas our foundational workshop teaches you the core principles of digital behavior change, this workshop will teach you how to combine those principles into winning design patterns, called ‘psychological architectures’. By the end of the workshop, you will understand popular psychological architectures, such as gamification, landing pages, shaping/habit loops, feedback loops, stages of change, and many others.
Prerequisite: This workshop is only available to people who have already completed one of our foundational workshop on digital psychology. If this is your first time studying with AlterSpark, we recommend taking P2 and A1 back-to-back.
Register for the 3rd day only? If you've already completed P2 or our 1-day crash course, contact us to obtain your access code to register for this workshop. Email info@alterspark.com.
This course is designed for digital professionals who want guidance on science-based design and industry best practices. This course is ideally suited to:
Usability and UI/UX professionals
Graphic designers and interactive designers
Digital marketing and advertising specialists
Online health promotion specialists
Conversion optimization & marketing researchers
What they're saying about Brian's workshop
“Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.” -Alex Aranda, Senior User Experience Designer, Samsung Electronics
“Participants at any level of digital marketing expertise will get value out of this class.” -Emily Stone, Senior Partner Marketing Manager, Microsoft
“Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.” -Robert Hendry, Product & User Experience Leader, Salesforce.com Inc
“This workshop helped me to gain more insight into becoming a better UX designer. The page audits are tremendous and the toolkit is something I will use on a daily basis.” -Czara de la Llana, Senior Interaction/UX/UI Designer, Yellow Pages
“This course was exactly what I was looking for. While I am familiar with the tools and tactics used in digital marketing I now have more insight to WHY we use/implement them.” -Rochelle Skywarok, Digital Marketing Strategist and Investor Relations, Kin Communications
Limited class size
We keep our class size small, to ensure that you enjoy a great learning environment. Since our classes are limited, we recommend that you reserve your spot as soon as possible. If the class is full, please join our waitlist and we'll notify you if a ticket becomes available.
I ran my first online social change campaign in 1998, which launched my career in digital behavior change. As a practitioner, I’ve run and evaluated numerous online project and campaigns for the United Nations, corporations, non-profit organizations, health agencies, and small businesses. As an academic, I completed a PhD in digital behavior change, and published my findings in the world’s top scientific e-health journal.
As a teacher I’ve trained well over 1,600 professionals from 1200 companies on how to use digital psychology, including well known firms, such as Samsung, Salesforce, Microsoft, PayPal, and even Pentagon invited me to educate them on digital psychology. I also teach at York University.
Finally, I've spent several years developing these workshops into the best possible training on the subject. You'll enjoy a down-to-earth and fun vibe, combined with deep learning, and lots of hands on exercises. Reach out if you have any questions.
We’re so confident you’ll love our workshop, that we’re offering a 100% refund to anyone who wishes to withdraw. To qualify, simply return all your training materials and notify your instructor by the start of the lunch break on the first day. That’s pretty much it. Read the details.
Need an alternative payment method?
We understand that institutional policies may make it difficult for you to order your tickets online, and that some people experience problems with online payment systems. If you have any complications, contact us to discuss alternative payment options. We’re happy to help.
Share Psychology for Digital Behavior Change - Ottawa (11-13 Oct)
Share Tweet