PSM: Visual Communications 2019

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Workshop Description
Graphic designers think about visual forms and how they are put together so they can visually communicate a message to a particular audience in a meaningful manner. Well-thought out and executed graphic design can demand attention, identify, inform, clarify, persuade, sell, educate and visually enhance—in any or all of the above combinations. In this workshop we will go over a variety of strategies which will help you to visually communicate your content and ideas—unrelated to the medium required for distribution—which will yield compelling and memorable experiences.


Students will gain a better understanding of:

- Principles of visual organization and composition
- Structure and systems
- Design process
- Symbolic representation
- Typography
- Word/image relationships
- Narrative and sequence

Mr. van Assen is founding principal of HvAD, a multi-disciplinary design studio in New York City. In that capacity, Mr. van Assen has worked on many projects in print, environmental, and screen-based media, ranging from book design to branding to Web design and way finding systems. Clients include Rizzoli, NY; the GeGo Foundation, Caracas; the Guggenheim Museum, NY; the Museum of Fine Arts, Houston; the New York Public Library, NY. Awards include the AIGA 50 Best Books award; the AAUP Best Book award; the New York Book Show award; the American Association of Museums, Excellence Award; the Washington Book Publishers Design Effectiveness Show; and the Virginia Fields Memorial Book Award.
In addition to his studio practice, Mr. van Assen is a senior critic in graphic design at Yale University, where he teaches Advanced Graphic Design and Typography, among other courses.
Mr. van Assen graduated from the Royal Academy of Fine Arts (Department of Graphic Design and Typography) and he received his M.F.A. from Yale University.

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