PSFK Conference Asia 2008
Friday, October 10, 2008 from 8:00 AM to 6:00 PM (Singapore Standard Time Singapore Time)
PSFK Conference Asia is a creative business event with speakers from companies that include MTV, NASA, and Panasonic; agencies that include Flamingo International, Mindshare, Profero and Wieden + Kennedy; and leading creative visionaries that include Jeff Staple and Mark Dytham.
Held in Singapore, this event will be PSFK's 6th conference following successful installments in London, Los Angeles, New York and San Francisco.
We aim to inspire an audience of creative thinkers to make things better.
The day will consist of panel discussions and engaging presentations before an audience made up of senior professionals from the advertising, design, digital, entertainment, media and marketing industries.
Colin Nagy (Attention (USA)) interviews space scientist and social media/grassroots expert Andrew Hoppin (NASA (USA) and noted architect Mark Dytham (Klein-Dytham/PechaKucha (Tokyo)). The group will explore the nuances of collaborative co-working and how companies and institutions can benefit from engaging their audience, staff, partners and the community to drive innovation.
Jeff Staple, Founder and Creative Director of Staple Design and Reed Space, talks about his "accidental" career path. Jeff went from hand-silkscreening tee-shirts in school to heading a global design, consulting, apparel and retail operation in 11 years—On his own terms. He speaks to us about lessons learned and knowledge gained in the process.
Floydd Wood and Jerry Clode (Flamingo International) look at the specific ways Chinese youth are creatively re-working their identity - an emerging trend vital to those wanting to address this demographic on their own terms.
Charles Ogilvie (Panasonic (China)), Creative Designer and Inventor of Red, the award winning In Flight Entertainment system for Virgin America, speaks about service innovation worldwide, new revenue models, and using airborne technology across asia and beyond.
Rob Campbell (Sunshine/M&C Saatchi (Singapore)) explains how the greatest creativity creates fate rather than hopefully encourages something to happen; and how creativity is more cost effective than the common philosophies of formal R&D, distribution and brain-washing media spend.
Asian Youth Trends
What watching trends told Piers Fawkes (PSFK (USA)): a dynamic relationship between Creators, the Community and new-era Companies is driving change in a way last century corporations will never create. How are these three groups working with each other - and how do we inspire the 3Cs to make things better?
Daryl Arnold (Profero (Tokyo)) explains what the billions of mainstream people are doing everyday on the net, explains what the secret is behind selling normal stuff to ordinary people, offers digital experiences for cornflake eaters from around the globe and prove that mainstream really isn't a dirty word.
Daryl Arnold, Profero
Nick Barham, Wieden + Kennedy
Rob Campbell Sunshine/M&C Saatchi
Jerry Clode, Flamingo International
Sonal Dabral, Bates 141
Mark Dytham, Klein-Dytham
Piers Fawkes, PSFK
Andrew Hoppin, NASA
Chris Lee, Asylum
Michael Keferl, CScout
Achara Masoodi, Mindshare
Colin Nagy, Attention!
Charles Ogilvie, Panasonic
Graham Perkins, Elasticity
Jeff Staple, Staple Design
Jackson Tan, Phunk Studio
Brian Tiong, b-side
Ian Stewart, MTV
Floydd Wood, Flamingo International