Is Your Crisis Communications Plan Really Ready For a Crisis?
SPONSORED BY: Curley & Pynn and the University of Central Florida
7:30-9 a.m. June 20 at the Citrus Club
Networking begins at 7:30 a.m.; the program begins promptly at 8 a.m.
A crisis for an organization or client can come in many forms. While most organizations have a crisis communications plan prepared, how ready will you be when it’s your crisis that results in BREAKING NEWS? Who will speak on behalf of the organization? What will that spokesperson tell the reporters? How will the organization respond to the barrage of requests via social media seeking updated information? Is your crisis communications plan really ready for a crisis?
Join PRSA Orlando as we present a multi-speaker session on crisis communications. UCF’s Grant Heston and Duke Energy’s Ann Marie Varga will share their experiences communicating during a crisis and illustrate why your organization’s crisis communication plan is so important.
Grant J. Heston
Associate Vice President, Communications & Public Affairs
University of Central Florida
Grant Heston is Associate Vice President for Communications and Public Affairs at the University of Central Florida, the second-largest university in the country. He leads communications for key university priorities and initiatives; manages emerging public issues and crisis communications; directs PBS television operations; and oversees special projects for UCF Athletics and other areas. He is also the university spokesperson.
Ann Marie Varga, APR, MHR
Spokesperson/Senior Communications Specialist
Duke Energy/Corporate Communications
Ann Marie Varga, APR, MHR, is a seasoned corporate spokesperson and adviser with experience in all aspects of public relations, media relations, community relations, advertising, marketing and branding. Particular strengths include issues management and crisis communication, the use of social media for targeted outreach and reputation protection, as well as a stellar track record in publicity placement. Ann Marie currently manages communication in Central Florida for Duke Energy (formerly Progress Energy Florida), the largest electric utility in the nation.
$25 Members; $40 Non-members; $15 Students
No shows will be invoiced. Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.
Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF
The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Flroida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do.
Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarshipat UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners.
Donating is easy and tax deductible. Just click to donate today!
The Citrus Club is located on the 18th floor of the BB&T Bank Building, at the corner of Orange Avenue and Jackson Street in downtown Orlando. Parking is available in the Jackson Street parking lot and the Lincoln garage on Orange Avenue. Meter parking is also available on the adjacent streets. Unfortunately, we do not validate parking.
When & Where
The Public Relations Society of America/Orlando Chapter is one of 116 worldwide chapters that is focused on advancing the public relations profession and the PR professional practioner. More than 200-strong and growing, the membership represents a diverse mix of mid- to senior-level practitioners with a passion and commitment to engaging and growing the practice of public relations in Central Florida.These practitioners represent counseling firms, independent consultants, business and industry, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
PRSA Orlando Mission
To be the premier resource providing leadership that advances the public relations profession and is the catalyst for the success of our members.
PRSA is the world's largest organization for public relations professionals with nearly 20,000 members organized into 116 chapters worldwide. With the vision to unify, strengthen and advance the profession of public relations, PRSA has established itself as the pre-eminent organization that builds value, demand and global understanding for public relations.