PRSA Orlando Monthly Luncheon: Thursday April 19, 2012
Thursday, April 19, 2012 from 11:30 AM to 1:00 PM (EDT)
Orlando, United States
Lights, camera, action
How new media tactics and video marketing have changed the way campaigns and grassroots communications reach stakeholders and develop boundless tribes of influencers
In this new stakeholder marketplace, companies that understand they have to be the media instead of waiting for the media to come to them will be tomorrow’s leaders. In the wake of the astonishing growth and power of social networks and the proliferation and effectiveness of video marketing, we as marketers and public relations professionals can no longer ignore the changing times and stick to traditional strategies and tactics to develop winning campaigns.
We invite you to attend our April luncheon program that will help you understand new ways in which social media and dynamic video production can help you advance your campaign goals and objectives.
During this luncheon, you will learn:
- How to build your own news bureau and incorporate social networks for intrgrated storytelling
- How to engage and activate stakeholders and build tribes of influencers by incorporating video marketing tactics into your campaign
-- How video marketing can help increase traffic to websites, social networks and other news content
Come hear Ryan Houck and Roy Reid of Consensus Communications, an award-winning Orlando-based public relations firm that recently managed both the No on 4 and No Casinos campaigns. Houck and Reid will walk through several successful case studies that demonstrate the power of new media and video marketing, and explain how you can take this knowledge and enhance your own campaign/company/client/association’s reputation.
$25 Members; $40 Non-members; $15 Students
No shows will be invoiced. Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.
Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF
The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Flroida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do.
Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarshipat UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners.
Donating is easy and tax deductible. Just click to donate today!
The Citrus Club is located on the 18th floor of the BB&T Bank Building, at the corner of Orange Avenue and Jackson Street in downtown Orlando. Parking is available in the Jackson Street parking lot and the Lincoln garage on Ornage Avenue. Meter parking is also available on the adjacent streets. Unfortunately, we do not validate parking.
When & Where
The Public Relations Society of America/Orlando Chapter is one of 116 worldwide chapters that is focused on advancing the public relations profession and the PR professional practioner. Nearly 200-strong and growing, the membership represents a diverse mix of mid- to senior-level practitioners with a passion and commitment to engaging and growing the practice of public relations in Central Florida.These practitioners represent counseling firms, independent consultants, business and industry, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
PRSA Orlando Mission
To be the premier resource providing leadership that advances the public relations profession and is the catalyst for the success of our members.
PRSA is the world's largest organization for public relations professionals with nearly 20,000 members organized into 116 chapters worldwide. With the vision to unify, strengthen and advance the profession of public relations, PRSA has established itself as the pre-eminent organization that builds value, demand and global understanding for public relations.