Disney Parks Social Media Content: Creating Magical Experiences
Presented by Thomas Smith, Social Media Director for Disney Parks and leader of www.disneyparksblog.com and @DisneyParks
October 18, 2012, 11:30 a.m. – 1 p.m. at the
Citrus Club in Downtown Orlando
Similar to Walt Disney’s original idea for Disneyland, the Disney Parks social media program is driven by the simple notion that making guests happy is a key to success. Since launching the successful Walt Disney World Moms Panel, Disney Parks Blog and other channels, the program’s strategy has revolved around listening, building relationships, creating and sharing relevant stories, and participating in online conversations. Disney Parks has a series of real-world case studies and examples to share as well as the secret to what keeps the company’s most powerful social program moving forward and grabbing attention.
Topics to be presented:
- The importance of purposeful storytelling
- Why Disney Parks social operates like a next-generation newsroom
- Disney’s secret to moving a social program forward
- Why doing social right demands creativity
- How to highlight the best of your company in the social space
- The key to creating experiences worth sharing
$25 Members; $40 Non-members; $15 Students
No shows will be invoiced. Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.
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The Citrus Club is located on the 18th floor of the BB&T Bank Building, at the corner of Orange Avenue and Jackson Street in downtown Orlando. Parking is available in the Jackson Street parking lot and the Lincoln garage on Ornage Avenue. Meter parking is also available on the adjacent streets. Unfortunately, we do not validate parking.
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The Public Relations Society of America/Orlando Chapter is one of 116 worldwide chapters that is focused on advancing the public relations profession and the PR professional practioner. More than 200-strong and growing, the membership represents a diverse mix of mid- to senior-level practitioners with a passion and commitment to engaging and growing the practice of public relations in Central Florida.These practitioners represent counseling firms, independent consultants, business and industry, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
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PRSA is the world's largest organization for public relations professionals with nearly 20,000 members organized into 116 chapters worldwide. With the vision to unify, strengthen and advance the profession of public relations, PRSA has established itself as the pre-eminent organization that builds value, demand and global understanding for public relations.