PRSA Orlando June 23rd, Community Service Seminar: "The Power of Planning: Leveraging Communications Strategy in the Age of New Media"
Thursday, June 23, 2011 from 7:30 AM to 9:00 AM (EDT)
Orlando, United States
Community Service Seminar Topic:
The Power of Planning: Leveraging Communications Strategy in the Age of New Media
Who: This event is tailored to entrepreneurs, not-for-profit practitioners and those professionals who are new to the field or are unfamiliar with strategic communication tactics.
What: A free breakfast seminar presented by PRSA’s Community Service Committee. This one-hour session will teach you to take an integrated approach to setting a strategy that ensures an effective, sustainable communications campaign.
In this seminar, you will learn to:
Establish smart goals and objectives
Define your target audiences
Craft a clear campaign message
Determine the most effective tactics and channels for your campaign
Measure the success/efficacy of your efforts
Event Speaker: Elizabeth Hawkins, Marketing Director at Turnstile Media Group. With more than 15 years of experience in integrated communications, Hawkins is an accomplished marketing professional who currently spearheads all public relations, marketing, advertising and communication efforts for Turnstile Media Group – an Orlando-based company whose national brands include Golfweek and Professional Artist.
Why: This seminar will provide instantly useable tips and tricks on how to leverage key platforms, set the right metrics and avoid common pitfalls.
When: Thursday, June 23 at 7:30 a.m. - 9:00 a.m.
Where: Citrus Club | 255 South Orange Ave., Ste. 1800 | Orlando, FL 32801
How: Register here today or call Jarrod Cady at 321-356-5240 to RSVP. Space is very limited and will be filled on a first-come, first-served basis.
The Citrus Club is located on the 18th floor of the BB&T Bank Building, at the corner of Orange Avenue and Jackson Street in downtown Orlando. Parking is available in the Jackson Street parking lot and the Lincoln garage on Ornage Avenue. Meter parking is also available on the adjacent streets. Unfortunately, we do not validate parking.
Sponsor a PRSA Event
Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF
The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Flroida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do.
Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarshipat UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners. Donating is easy and tax deductible. Just click and donate today!
When & Where
The Public Relations Society of America/Orlando Chapter is one of 116 worldwide chapters that is focused on advancing the public relations profession and the PR professional practioner. Nearly 200-strong and growing, the membership represents a diverse mix of mid- to senior-level practitioners with a passion and commitment to engaging and growing the practice of public relations in Central Florida.These practitioners represent counseling firms, independent consultants, business and industry, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
PRSA Orlando Mission
To be the premier resource providing leadership that advances the public relations profession and is the catalyst for the success of our members.
PRSA is the world's largest organization for public relations professionals with nearly 20,000 members organized into 116 chapters worldwide. With the vision to unify, strengthen and advance the profession of public relations, PRSA has established itself as the pre-eminent organization that builds value, demand and global understanding for public relations.