PRSA Luncheon: New Space, New Light, New Brand

The New York Times called the recently opened Contemporary Art + Design Wing at The Corning Museum of Glass “a light-gathering masterpiece.” Get a behind-the-scenes tour of the new space, followed by lunch and a case study presentation of how the Museum created and implemented a new brand to coincide with the opening of this new addition.

Join us on Tuesday, June 16, at The Corning Museum of Glass, from 11:30 am – 1:30 pm and hear Rob Cassetti, senior director of creative services, and Yvette Sterbenk, senior manager of communications, discuss the strategic thinking behind the new brand, the process of collaborating with local designers to create it, and the nuts and bolts (and challenges) of implementation.

$20 for PRSSA and PRSA members, $30 for non-members
Lunch included. Register by Friday, June 12.

Questions? Contact Sherrie Negrea at sherrie@versatilewriting.com or by calling (607)257-9116.