San Francisco, California
London, United Kingdom
Untangling the Web: Creating an Website Content Strategy That Works
As communicators, we know that our company website is one of our most important communications channels. However, with limitless storage, it can become our least strategic. Saying to ourselves, “I’m not sure where else to put this. Why don’t we put it online?” Without a strategy, “online” quickly gets out of control. Le Bonheur Children’s Hospital worked with consultants to develop a content strategy, then spent a year methodically overhauling their site to meet strategy.
Amanda Mauck will use lebonheur.org as a case study for helping to illustrate the importance of defining content strategy for websites.
About the presenter
Amanda Mauck is the Digital Marketing Manager for Le Bonheur Children's Hospital in Memphis, Tenn. She assumed this role in 2006 and is responsible for the day to day maintenance of the hospital's external Web site. In addition to her responsibilities related to lebonheur.org, she is responsible for the strategic development and implementation of the hospitals social media programs. Prior to her role as Web site editor, Amanda was a marketing coordinator and communications intern at Le Bonheur Children's. She has a bachelor's degree in public relations from the University of Memphis and an MBA from Christian Brothers University.
When & Where
The Memphis chapter of the Public Relations Society of America is a melting pot of close to 200 communicators in positions with large corporations, small private companies, consulting firms, nonprofit agencies, educational institutions and free-lancers.
The Memphis Chapter was founded in 1952 when about 10 professionals met at the Peabody Hotel in downtown Memphis. Today, more than 50 years later, almost 200 members meet throughout the year for programs, professional development seminars, awards programs and socials.
The Public Relations Society of America (PRSA), headquartered in New York City, is the world's largest organization for public relations professionals. The society's more than 19,000 members represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
Since it was chartered in 1947, PRSA has continued to provide a forum for addressing issues affecting the profession and the resources for promoting the highest professional standards. It offers unequalled opportunities for improving skills and gaining knowledge, as well as for the exchange of information and experiences with other public relations professionals.