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PRSA Educators Academy "Mini-Friday" at American University

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American University School of Communication

McKinley Building, Room 101 (MCK 101)

4400 Massachusetts Avenue Northwest

Washington, DC 20016

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Regardless of your politics, there is bipartisan agreement that the new administration is radically changing the rules of public relations. What does this mean for the industry? What does it mean for you? Find out at the Public Relations Society of America (PRSA) Educators Academy “Mini-Friday” event, hosted on March 31 by the American University School of Communication in Washington, D.C.


Drawing on the expertise and insights of top PR scholars in the capital region, this limited-invitation gathering explores the theme “Business Not As Usual: What Does A New Presidential Administration Teach Us About Public Relations?” Kicking off with a networking breakfast, the half-day agenda is packed with panels covering everything from messaging, strategy, and audiences to the impact politics has in the classroom. In addition to the formal presentations, participants will also have the opportunity to engage one-on-one with researchers, industry professionals, and others during the afternoon luncheon.


This event is FREE, but reservations are required and seating will be limited to a select number.


About the PRSA Educators Academy “Mini-Friday” events: The PRSA Educators Academy is comprised of nearly 400 top public relations educators and practitioners who advance the field of public relations education by collaborating through virtual networks, in-person events, case studies, and scholarly research projects at top-notch colleges and universities. This year marks the inauguration of the “Mini-Friday” half-day sessions, which provide the opportunity for colleagues to meet prior to the society’s successful “Super Saturday” all-day gatherings that take place nationally and internationally during the PRSA International Conference each fall.


AU Directions and Maps:

www.american.edu/aumaps


Event Contact:

Gemma Puglisi, puglisi@american.edu or (202) 885-2153


Agenda:

8:00-8:45  a.m.

Breakfast

8:45-9:00 a.m.

Welcome remarks:

Gemma Puglisi, Assistant Professor, American University; Chair, PRSA Educators Academy

9:00-9:50 a.m.

Panel Discussion “Cameras, Lights, Spokespeople, and that Twitter”


Moderators: 

Wendy Melillo, Associate Professor, American  University  

Christie Parell, Professorial Lecturer, American University 

Panelists:   

Tia Tyree, Professor, Howard University 

Paola Pascual-Ferra, Assistant Professor, Loyola University  

Jamey A. Piland, Associate Professor, Trinity Washington University

Rich Toth, Professional Track Faculty, University of Maryland


9:50-10:00 a.m.

Break

10:00-10:50 a.m.

Panel Discussion “How Politics Unexpectedly Becomes the Class Lesson Plan” 


Moderators:

Dina Martinez, Professorial Lecturer, American University 

Corinne Hoare, Professorial Lecturer, American University


Featuring students:

Julia Ruiz, George Mason University

Jazmyn Barrett, Loyola University

William Leonard, American University

Janae Madric, Howard University

Charlotte Riggs, University of Maryland

Tafia Allah-Pringle, Trinity Washington University


10:50-11:00 a.m.

Break

11:00-11:50 p.m.

Panel Discussion “Where We Go From Here—Messaging, Strategy, and Audiences” 


Moderators: 

Paula Weissman, Professorial Lecturer, American University

Dario Bernardini, Professorial Lecturer, American University


Panelists:   

Sergei A. Samoilenko, Instructor, George Mason University

Arthur Swift, Managing Editor and Chief of Content, Gallup; Adjunct Professorial Lecturer, American University

Shonali Burke, President/CEO, Shonali Burke Consulting, Inc.; Adjunct Faculty, Johns Hopkins University


12:00-1:30 p.m.

Networking lunch and closing remarks

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Date and Time

Location

American University School of Communication

McKinley Building, Room 101 (MCK 101)

4400 Massachusetts Avenue Northwest

Washington, DC 20016

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