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PRSA Cleveland Chapter/Cinecraft Productions Present - The Art of Video Storytelling – A PR Necessity

PRSA Greater Cleveland Chapter

Thursday, January 25, 2018 from 11:30 AM to 1:30 PM (EST)

PRSA Cleveland Chapter/Cinecraft Productions Present -...

Ticket Information

Ticket Type Sales End Price Fee Quantity
PRSA Greater Cleveland members Jan 22, 2018 $20.00 $1.49
Nonmembers Jan 22, 2018 $25.00 $1.62
Students Jan 22, 2018 $15.00 $1.37

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Event Details

The Art of Video Storytelling – A PR Necessity

 

Join PRSA and Neil McCormick, Chairman, Cinecraft Productions, as he discusses and demonstrates the latest use of Video in Public Relations through the Art of Visual Storytelling.

About the program:

Facts from a recent article in Forbes - The New Era of Media: Visual Public Relations

·         The human attention span is now eight seconds.

·         Visuals are processed 60K faster than text (meaning a visual is worth 60,000 words).

·         40% of people respond better to visual information than written text.

·         One minute of video is more powerful than 1.8 million words.

·         84% of communications will be visual by 2018.

Statistics don’t lie when it comes to video content. According to London-based multimedia agency Fresh 01: Internet video traffic will be up to 82% of all global consumer Internet traffic by 2020. As such, video campaigns, once the most luxurious and costly of PR tactics, are now a necessity.

To ensure campaigns are visually engaging, video content for PR has been proven to cultivate millions of views, dramatically increasing the status of brands and campaigns, providing a source of discussion for influencers and target audiences alike.

Using creative video content also bolsters the ranking on search engines such as Google. Plus, one great PR bonus of video content is it’s engagement levels. People watch, comment and often share things they have watched online, especially on social media channels.

Location: Cinecraft Production Studios
2515 Franklin Blvd.
Cleveland, Ohio 44113
Time: 11:30 Registration/Noon Luncheon/Program to follow
Cost: PRSA members - $20
Non-members - $25

Dont delay, registration is limited

Parking: Cinecraft Productions has an arrangement with Lutheran Hospital for guests to park in the Lutheran Employee Parking Lot (see photo below)



 PRSA Greater Cleveland Chapter would like to thank our sponsor for this event

 



 


 

Have questions about PRSA Cleveland Chapter/Cinecraft Productions Present - The Art of Video Storytelling – A PR Necessity? Contact PRSA Greater Cleveland Chapter

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When & Where


Cinecraft Production Studios
2515 Franklin Blvd.
Cleveland, OH 44113

Thursday, January 25, 2018 from 11:30 AM to 1:30 PM (EST)


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PRSA Cleveland Chapter/Cinecraft Productions Present - The Art of Video Storytelling – A PR Necessity
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