$30 – $35

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Location

Riverside Hotel

620 East Las Olas Boulevard

Fort Lauderdale, FL 33301

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Description

Join Mary Elizabeth Germaine, Partner & Managing Director of Global Analytics at Ketchum, for an in-depth session on how to use data to prove the return on investment of your communications plans. During the first marquee event of 2019, we will cover:

  • Using data and analytics to prove ROI and business impact
  • Trends in data and analytics
  • How businesses are using data and analytics to drive decision-making and the need for PR pros to be comfortable with them as well
  • Different ways to use data from planning to idea creation, influencers, measurement, etc.
  • Measurement tools




AGENDA

11:30 a.m to 1:30 p.m.

11:30 a.m. to 12 p.m. Networking

12 p.m. to 1 p.m. Presentation/Lunch

1 p.m. to 1:30 p.m. Q&A




Open to everyone

$35 Non-members

$25 Members

$8 valet parking, or park at city ramp on 696 SE 4th St, Fort Lauderdale, FL 33301

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Date and Time

Location

Riverside Hotel

620 East Las Olas Boulevard

Fort Lauderdale, FL 33301

View Map

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