$59

Promoting Your Business with YouTube - Spring 2019

Event Information

Location

Location

College of Lake County - Southlake Campus

1120 South Milwaukee Avenue

Room V328

Vernon Hills, IL 60061

View Map

Event description

Description

By 2020, 80% of Internet traffic will be video based. Video content has exploded across all the major social media platforms and YouTube has staked its claim as the second largest search engine, Google being #1.

Our three-part series will teach you how to take advantage of this powerful phenomenon and leverage YouTube to drive customers to your business.


Part 1 - Creating Your Business YouTube Channel - April 2, 2019

The first part of the series will guide you through setting up a YouTube channel that will help grow your business. This workshop will provide step-by-step instruction on how to create your YouTube account and optimize your channel for better search and discovery. You will also learn essential strategies for channel creation, how to design artwork and shares tips for using YouTube cards and captions. Topics include channel creation essentials, designing watermarks and channel icons, creating and managing a playlist, uploading custom captions, managing multiple channels.

Part 2 - Producing Exciting YouTube Content - April 16, 2019

The second part of the series covers business and technical aspects of posting YouTube content. The workshop will help define your target audience and set goals for your channel. The class will also cover basic video production techniques for pre-recorded and live video, introduce editing platforms and encode, and upload videos to YouTube. Topics include working in creator studio, relevant YouTube trends, uploading video content, live streaming on YouTube.

Part 3 - Reaching Your Audience - April 30, 2019

The third part in the series shows you how to build up your subscriber base and convert clicks into action or commerce. Discover how to define key performance indicators that matter to your business and use channel analytics to gain insights into your channel and individual videos to reach your goals and get results. Topics include interacting with your community, promotion strategies for a YouTube channel, the YouTube partner program, YouTube ads, embedding videos on a website and repurposing content.


Presented by Bruce Himmelblau, Producer/YouTube Strategist with Blue Sky Video Productions in Lake Forest.

Share with friends

Location

College of Lake County - Southlake Campus

1120 South Milwaukee Avenue

Room V328

Vernon Hills, IL 60061

View Map

Save This Event

Event Saved