Programmatic Media Buying
“Peeling Back the Onion”
Tuesday, February 21
5:30pm: Welcoming Reception
6:00pm: Presentation/Discussion (classroom #1623)
7pm to 8pm: Networking
Medill IMC Chicago
303 E. Wacker Drive. Suite 1600
A conversation to help us better understand programmatic advertising. Led by experts at Conversant Media:
- Max Vice-Reshel, Director Client Development and Medill IMC Chicago Student
- Daniel Krisik, Manager of Media Delivery
- Ben Pelz, Media Delivery Manager
Integrated marketing communicators are faced with constant change. New technology, ever expanding channels and exponential growth in customer data make media planning and buying increasingly complex. The problem is that programmatic has been a black box for years, leading marketers to invest money without knowing the return or avoiding new technology because of the unknowns. Is all this automation and the various forms of buying digital advertising worth it?
Please join us for this evening session, “Peeling Back the Onion of Programmatic”, part of the Medill IMC Chicago KnowledgeX (think knowledge exchange or extreme) initiative hosted by your Medill IMC Chicago Student Leadership Council.
Food and beverages will be available around 5:30pm. The formal presentation runs from 6pm to 7pm. There will be time after the presentation for further discussion and socialization.
Hope you can join us,
Medill IMC Chicago Student Leadership Council
Liz Abello, Zena Binyamin, Fabian Gehring, Jeff GoodSmith, Kate Hopple, Tiffany Mo. Jameson Sanford
Nate Daigle and Marty Kohr, Advisors