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Programmatic Advertising's Rise

AMASF

Tuesday, October 17, 2017 from 6:00 PM to 8:30 PM (PDT)

Programmatic Advertising's Rise

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird AMA Member by Oct 9th Oct 8, 2017 $25.00 $1.49
Early Bird Non Member by Oct 9th Oct 8, 2017 $30.00 $1.59
AMA Member from Oct 9th - Oct 16th Not Started $30.00 $1.59
Non Member from Oct 9th - Oct 16th Not Started $35.00 $1.69
Day OF AMA Member Not Started $35.00 $1.69
Day Of Non Member Not Started $40.00 $1.79

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Event Details

Programmatic advertising represents one aspect of the promise of cultivating a personal relationship with each customer – at scale – by channeling the huge volume of data being collected into precisely targeted display ads. This tech is a data-driven evolution of technology and tools designed to add value to both advertisers and consumers. “Four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion.” (eMarketer) That will continue to grow dramatically.

Our panel of programmatic advertising experts will consider a variety of questions about the success, challenges, and future of this technology:

  • Data that’s best for programmatic advertising?
  • Key considerations for self-service advertising vs. agencies
  • Privacy and ethics
  • Current challenges
  • The future: living up to the promise?

Our moderator, Brian Cooper, will lead a panel of market experts in discussions relating data & programmatic advertising. Brian is responsible for overseeing data strategy, predictive analytics, market research, and web analytics for Juniper Networks.

This not-to-be missed insider’s look at the cutting-edge fusion between data analytics and marketing technology is perfect for every marketer wanting to understand where this tech is headed.

Sponsors



        

Special cooking demo by Nomiku Sous Chef
Special Giveaway courtesy of Swift Apparel!

Have questions about Programmatic Advertising's Rise? Contact AMASF

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When & Where


Galvanize
44 Tehama Street Cafe/Library
San Francisco, CA 94105

Tuesday, October 17, 2017 from 6:00 PM to 8:30 PM (PDT)


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Organizer

AMASF

Website: https://sfama.org

SAN FRANCISCO CHAPTER VISION

Our Vision is to be the leading professional marketing organization in the Bay Area

SAN FRANCISCO AMA CHAPTER MISSION

Our Mission is to be a community and provide a forum dedicated to connecting Bay Area marketers with new ideas, forward-thinking people, and professional opportunities to help them grow in their careers and further personal development.

AMA MISSION

The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.

Our principle role is to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe.

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