Programmatic Advertising: Building 1 to 1 relationships with consumers through innovative strategy and technology
$10 – $30
Programmatic Advertising: Building 1 to 1 relationships with consumers through innovative strategy and technology

Programmatic Advertising: Building 1 to 1 relationships with consumers thro...

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Sacred Heart University: Stamford Campus

3 Landmark Square

Stamford, CT 06901

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Programmatic Advertising: Building 1 to 1 relationships with consumers through innovative strategy and technology.

  • Intro to Programmatic (concept and realization – what are you buying, how it works and why it’s grown)
  • What’s new and what’s coming soon in programmatic (a prediction or two)
  • Ways to access programmatic (integrated in SaaS apps – specifics, agencies, how else?)
  • A couple of case studies (mid-size and larger brand)
  • Who is MediaCrossing

Please join us on Thursday, March 9, at 6:00 p.m.

What you will learn:

  • How media buying has changed because of programmatic – it’s radically different than only a few years ago
  • Why reach is important, but providing consumers with specific messaging, “in the moment” is more important to build life-long engagement
  • How a programmatic strategy mines for new clients on a hyperlocal, hyper-specific basis
  • Keys to a successful digital strategy, including a harmonious mix of display, video, mobile, search and streaming audio to build that relationship
  • The relevance of brand perception on social channels and how best to make owned media communications more effective
  • The imperative to continually reinvent your brand online

Who should attend

  • CMOs and senior marketing leaders seeking to enhance their effectiveness online and better engage with their customers
  • Advertising buyers at both clients and agencies seeking to dramatically improve ROI from online media investments
  • Personnel charged with media buying at the following kinds of organizations:
    • Regional and national retailers
    • Consumer packaged goods and beverage manufacturers
    • Travel (hotels, airlines, booking services)
    • Live event organizers / ticket sellers
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Sacred Heart University: Stamford Campus

3 Landmark Square

Stamford, CT 06901

View Map

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