Actions and Detail Panel
Programmatic Ads 101
Thu, March 2, 2017, 1:30 PM – 5:00 PM GMT
Display comes in all shapes and sizes. Get the low-down on how to set up campaigns, how to find the right audiences, and how to monitor your display advertising. Over the course of the afternoon, we’ll cover:
The evolution of programmatic
When to consider running programmatic activity
Developing your campaign design
Developing a mobile strategy
Advanced targeting: programmatic guaranteed, marketplace & video
Proving the value of display
About Brainlabs Training:
Our training courses are like being back in school. Except they’re fun, the teachers won’t send you out for misbehaving, and everything you learn will be immediately useful. In our afternoon sessions you will learn a whole host of new skills and approaches to Paid Search. The training sessions will be based in Impact Hub in Kings Cross and refreshments will be provided.
Your trainer for this session will be Brainlabs' Head of Programmatic Grace Kaye.
Grace dived into the world of display account management after graduating from University College London in 2013 and now runs the Programmatic Department at Brainlabs. Grace and her team prioritise strategy, optimisation and creative development to deliver industry leading display campaigns to a varied client base that includes finance, retail, insurance and charity industries. Since early 2015 Grace has also enjoyed sharing her expertise by consulting and training other companies in running successful display activity.
Reviews of Brainlabs Training
“Very friendly trainers. Very open to answer all questions.”
“Hands-on exercises right from the start”
“Based on campaign experience using real examples, statistical”
“Great knowledge from the Brainlabs team”