Professor Andrew Stephen Inaugural Lecture
What is the Future of Marketing?
Monday 7 November, 5 - 6pm
Marketing as we know it is dead. Or is it? What has changed and what has stayed the same?
Rapid advances in technology, along with shifts in consumers' expectations of companies and the massive amounts of consumer data now collected, have precipitated changes in the ways that consumers and firms interact in markets around the world. These forces have also led to many new forms of consumer behaviour, largely in conjunction with new technologies such as social media, and many of these behaviours and their consequences are not well understood.
In this lecture, Professor Andrew Stephen will discuss these issues and his research that seeks to understand consumer behaviour and marketing in new, technology-enabled market environments, and propose a way forward for marketing that contributes value both commercially and socially.
|4.50pm||Guests to be seated|
|5 - 6pm||Procession to commence|
|6 - 6.30pm||Networking drinks|
About Prof Andrew Stephen
Professor Stephen is one of the world’s leading academic experts on digital and social media marketing. He was recently ranked as one of the most productive marketing professors in the world and 1st in the UK by the American Marketing Association, and in 2015 was named as one of the world’s top 40 business school professors under 40 by Poets and Quants. Read his full biography here.
Please note registration is required to attend this event. Please register via the above button to confirm your attendance.