ProductBeats for Product People

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Lindholmen Science Park

Lindholmspiren 3-5

417 56 Göteborg


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How do you keep your product and business relevant and up to date? When will your solution or product be obsolete? What can you do to build your sustainable revenues already today?

Join us at our one-day conference in Gothenburg, with a colleague or your team, to upgrade your product management skills.

At ProductBeats Conference, you will get insights into how to prepare your business model for the next shift in society and how to stay sustainable over time. We share stories from both fast-growing start-ups and global giants because they made a difference in their competitive landscape. Our speakers will share their key-ingredients of how to become more efficient, competitive, and successful when managing products at a market in change.

You also have the opportunity to join product trainings the day before and after the conference to further enhance your capabilities.

We guarantee that you will get:

  • 3 ideas to grow your product profit
  • 3 models for improved product management processes
  • 3 concrete suggestions to evolve your sustainable product business
  • 3 new contacts within product management

Only 45 seats are available.

ProductBeats Speaker line up, 7th Nov

Henry Soong, Facebook

Using Product Sense to develop Product thinking

Henry Soong is an entrepreneur from San Francisco. He is a leader in building great consumer products & user growth. Henry was most recently Facebook's Head of Product Management for China, where he built a multibillion $ ads business.

At Facebook, Henry built Product Sense, a way of looking at Product Management to make it scale. It is usable not only to organisations but also to make individuals grow within Product Management. He will share the concept with you and teach how to achieve it!

We also run a separate 3h workshop with Henry the 6th November for Managers with reruiting postition. More info here.

Start planning for massive scaling!

Gustav Stenbeck, Mestro

Changing businesses of tomorrow starts today

Gustav works as CEO for Mestro, an entrepreneur and a business angel in the area where business and sustainability intersect. He’s an incurable tech optimist, curious capitalist and innate ecologist. In his talk he will showcase how the businesses of tomorrow need to change the way they make money to stay relevant and how this change is affecting the firms of today. Get inspired by the future business landscape Gustav paints!

Daniel Zacarias, Substantive, @listentodaniel

Outcome-based planning for product teams

How to work with prioritization. Although it’s not what we are hired to do, it’s something that we have to do to achieve our real goal: creating successful products that bring value to our customers and to the business. Daniel is the author behind one of the world's most popular papers on prioritization and will share his findings on why to use an Outcome based driven prioritization rather than the traditional Output based.

Petra Färm, Tolpagorni Product Management

Speed Layers

Petra has been driving some of the key products at Ericsson, she has been the CTO of Zebware, acted as a strategic advisor to companies like Dolby, Scania, ICON, fintech industry. With her highly technical mindset, she has been a major part in developing the concept of Speed Layers - how to respond to customer demands fast while maintaining your long-term thinking for your product or operation.

Dennis Kittrell

Blockchain will transform business

Are you building or moving your business to the cloud.? Dennis has done it and evolved cloud product offerings and processes. Understand the Business impact you can achieve with Cloud and of Blockchain and how to explore new opportunities. Dennis brings his experience from successful Spanish companies like Mattermost, Webinterpret and American companies like Cleardata and Aplus.

Magnus Billgren, Tolpagorni Product Management, @magnusbillgren

The age of products

Magnus is one of the world's most prominent experts in Product Management. supporting companies all over the world with strategy and Product thinking. He has developed products from scratch generating Billions in sales and supported companies like IBM, Telenor, Scania, Spotify, Tacton, Profoto, Vizrt and Visma to evolve and vitalize their product business. He will share his thought on how to act as a Product Manager and drive Products to success.

Torbjörn Sundström, Micropower Group

Defining Product for customers

Have you ever dreamt about making that killer product that the really rocks? A product and business that quickly evolves from scratch to a substantial revenue while making a profit? Torbjörn will share his journey and how Product Management thinking has built success. He has from a product management background built Micropower Group from 0-15 M€ in two years. Learn how Product Management defined a successful product filled with customers values.

Doing Product Marketing you need to master your Domain, Product values and your Customers buying journey to be successful. When mastering your Product and customer values and directing your Product development, you really start making Product Management. Consider attending the Product Value workshop for the 8th November to learn the skills.

Karin Eklund, Toyota Material Handling

UX can help build customer loyalty for long-term revenue streams

With her backgroud as a UX designer, Karin brings a different angle to Product Managment. Listen to herexperiences on how UX can help build customer loyalty for long-term revenue streams.

Get your energy from our Speed Speeches and listen to the Favourite tools from senior Product people; Helena Söderström, former Head of Products ABB an SECTRA tools, Carsten Helmuth Pedersen who’s been working in the Telecom sector for years and Christina Berntsson with a background inthe start-up scene as Head of Products.

Christina Berntsson

Appsotr went from an unknown product to a worldwide leader in the App development tools with Christina as Head of Products. At Benify she ran the product development and later the key products at Europes fastest growing HR-tech company. She will share her thoughts on how you grow and position company for growth and how to connect with sustainable goals.

Carsten Helmuth Pedersen

Using a ‘customer journey’ mindset for product management approach.
Carsten knows how to build successful products. He will share his secrets in how you manage subscription models and products. He will share his experience in how you design your product with the customer journey in mind, with great examples from Telenor.

Helena Söderström

Business leader with 20 years experience of managing teams in sales, marketing and product management in ABB and Seco Tools. Contributes by developing clear marketing and portfolio strategies and by developing the product management function to become more market/customer driven and strategic.


Check out the pre- and post-Conference workshops

Nov 6: Product Essentials – get a crash course in the foundations for Product Management
Nov 6: Product Sense – develop your staff in Product thinking with Henry Soong
Nov 8: Product Value – discover the true values for your Product and what not to work with


We are living in a constant change, Product Managers breath and live with change. Breaking new ground and give their perspective on the market.

ProductBeats is here to help you manage the pulse, to give you insights and the support you need in developing your skills and knowledge within Product Management.

ProductBeats is for Product people, driven by Product thought leaders in collaboration with tool partners, moderated by Tolpagorni Product Management.

Meet ProductBeats thought leaders and hear about the latest international trends. A combination of networking and knowledge building and sharing, structured around 3 days with workshops and conference.

Join us in our journey - let your product grow!

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Lindholmen Science Park

Lindholmspiren 3-5

417 56 Göteborg


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