Product Strategy | INDUSTRY Virtual Product Workshop

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‍During the five hour workshop, you will build a product strategy for your own product or a company you know and love.

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Last year, Gib hosted twenty in-person Product Strategy Workshops around the world. Today he uses a combination of Zoom, Google Slides, and Slido to create a fast-paced, highly interactive, online experience.

During the five and a half hour workshop, you will use pre-formatted Google Slides to build a product strategy for your own product, or a company you know and love. We encourage teams to join the workshop to work on their product strategy together but will pair “solos” with others to make the work faster, easier, and more fun. Small teams will work on the exercises together via Zoom rooms and Gib will drop into the rooms to answer questions.

Gib will take you through a variety of tools, models, and frameworks that enable you to build your product strategy in a step-by-step manner. Here are the models you will put into practice:

  • The DHM model focuses on forming hypotheses to delight your customers in hard to copy, margin-enhancing ways.
  • The GEM model builds alignment across your organization to clearly prioritize growth, engagement, and monetization.
  • The SMT model forces product leaders to carefully align strategy, metrics, and tactics.
  • The 4-Quarter Rolling Roadmap provides an easy to digest expression of your product strategy so teams can see how the work fits together.

Towards the end of the session, you will record your Product Strategy presentation using Loom. You’ll also share your Google Slides with Gib who will give you feedback two days later during online office hours.

Gib’s online workshops are fast-paced and fun, but as important, they create an environment where product leaders can learn from one another. The real purpose of the session, however, is to enable leaders to communicate an inspired vision of the future -- a critical role for product leaders at any stage in their career.


Gibson Biddle teaches graduate-level entrepreneurship and product management courses at Stanford and is an adviser to a half-dozen Silicon Valley startups. He also gives product leadership talks and workshops around the world. In 2005, Gibson Biddle joined Netflix as VP of Product. In 2010, he became Chief Product Officer of Chegg, a textbook rental company that went public in 2014. Today, he's an adviser for multiple consumer tech companies and teaches entrepreneurship at Stanford.


From the organizers of INDUSTRY: The Product Conference, INDUSTRY Virtual Workshops help product people answer the age old question, “Am I doing this right?”

More than a simple webinar or static course, each INDUSTRY Virtual Workshop is live and highly interactive -- featuring renowned product leaders and subject matter experts facilitating challenging sessions on a range of relevant topics. Just tune in, connect with your facilitator and peers, and get ready to level up your product skills!


  • Choose the workshop that best meets your needs -- with experienced facilitators and product leaders leading each live workshop.
  • Receive the pre-workshop reading materials and assignments. Each workshop is carefully planned, with some including curated pre-workshop assignments.
  • Enjoy a highly interactive and collaborative workshop! Attendance is intentionally limited to give you access to your facilitator and, in many cases, participate in small group breakout sessions.
  • Afterwards, you’ll receive post-workshop materials along with an invitation to attend a special Q&A with your facilitator at a later date after you’ve had time to digest the material.
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