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Product Roadmaps Relaunched Book Launch

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Workbar - Cambridge Coworking Space

45 Prospect Street

Cambridge, MA 02139

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Come hear the authors of Product Roadmaps Relaunched tell their stories and experience in product management. Bring your questions for a panel style presentation of the book concepts followed by Q&A with the audience. Note that all attendees will receive a book (one per attendee).

6:30p — Registration

7:00p — Presentation and panel

7:30p — Q&A with audience

8:00p — Book giveaway & signing

About the book:
Whether you’re a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, business owner, Product Roadmaps Relaunched can show you how to:

Articulate an inspiring vision and goals for their product
Prioritize ruthlessly and scientifically
Protect against pursuing seemingly good ideas without evaluation and prioritization
Ensure alignment with stakeholders
Inspire loyalty and over-delivery from their team
Get your sales team working with you instead of against you
Bring a user and buyer-centric approach to planning and decision-making
Anticipate opportunities and stay ahead of the game
Publish a comprehensive roadmap without overcommitting

About the Authors:

C. Todd Lombardo — Having made all the mistakes one makes as a product manager, C. Todd Lombardo spent over seven years in product management at a variety of organizations from startup to enterprise. Trained in science, design, and business, he not only has too many degrees, he loves combining the approach of all three disciplines in his endeavors. He’s the Head of Product & Experience at Boston-based Workbar, an Adjunct Professor at IE Business School in Madrid, and coauthor of the first book on Design Sprints, appropriately titled Design Sprint (O’Reilly).

Bruce McCarthy — As a young man, Bruce used LEGOs to obtain food and attract a mate. Product is probably encoded somewhere in his DNA. His is currently president of the Boston Product Management Association (BPMA) and CEO of UpUp Labs. He and his team help organizations get more from their investments in product development, working with companies such as Vistaprint, Localytics, Zipcar, Johnson & Johnson, and Huawei, providing coaching, mentoring, and tools such as Awesomeness, a solution for measurably enhancing team effectiveness.

Evan Ryan — Evan is an experienced product leader and entrepreneur who has brought dozens of products from concept to market for both consumer and enterprise audiences. He specializes in understanding ecosystems and extracting user insights to guide strategy and drive innovation. As a founder, his companies have served a diverse variety of organizations, from startups, to nonprofits, to Fortune 500 companies, including Apple, Deloitte, Chevron, Sonos, Stanford University, and others.

Michael Connors — Michael has spent his career as a designer of all kinds of digital and print deliverables. He was trained as a fine artist and has an MFA in Painting. Currently, he’s the Creative Director at Fresh Tilled Soil, a Boston-based UX/UI design firm, where he works on digital products for major brands, startups, and everything in between. He’s also an Adjunct Professor at IE Business School in Madrid and has been an adjunct design instructor at other institutions of higher ed for many years. He lives in Northampton, Massachusetts where he enjoys his front porch every chance he gets.
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Workbar - Cambridge Coworking Space

45 Prospect Street

Cambridge, MA 02139

View Map

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