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Product Research for Doers: Getting Started with Competitive Analysis (Online Class)

General Assembly

Tuesday, September 10, 2013 from 4:00 PM to 5:00 PM (EDT)

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Live stream ticket Ended $25.00 $2.24

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Event Details

Product Research for Doers: Getting Started with Competitive Analysis (Online Class)

Thursday, September 26th from 2:00 - 3:00 pm EST

Jessica Sato, Freelance Designer


Competitive analysis can help you create better products whether you are at the ideation, marketing, or iteration stage. Students of this class will come away with actionable tactics to help them execute research strategies, organize results, and think about the ways their data can influence their product.


Takeaways

  • Create a systematic process of organizing data found on the Internet

  • Use a combination of photography and interviews to find new information

  • Organize your data in ways that helps you understand the next steps for your product


Jessica Sato is a freelance designer serving major institutional as well as corporate clients, including Johnson & Johnson, NYU Langone Medical Center, the Environmental Defense Fund, and L’Oréal/Lancôme, among many others. She also advises small businesses and startups, offering her “big pool” expertise to the little guys, too. Jessica earned a BS in Mechanical Engineering from the University of California at Berkeley and an MID in Industrial Design from the Rhode Island School of Design (RISD). With background in strategy, information design, UX, branding, and architecture, she always focuses on applying design toward the mindful betterment of human experience.


TO VIEW THIS LIVESTREAM: You’ll receive a link a 30 minutes prior to the start time at the email address you used to purchase your ticket. Be sure to check your inbox (and your spam folder).

 

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When

Tuesday, September 10, 2013 from 4:00 PM to 5:00 PM (EDT)


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General Assembly

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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