£649

Product Metrics Training Workshop - London

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Location

Workspace Meeting Rooms - The Record Hall

16-16A Baldwin's Gardens

Hatton Garden

London

EC1N 7RJ

United Kingdom

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Refund Policy

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Eventbrite's fee is nonrefundable.

Event description

Description

Get a user-centered approach to measurement

Workshop Overview

Every product manager understands that they need to gather evidence to help them make decisions and set the right strategy and priorities, yet simply having a massive data warehouse and analytics skill sets doesn’t help you ask the right questions or come to the right conclusions.

How can product managers take a human centered approach to measurement? The third full-day workshop offered by Mind the Product seeks to answer this question; how can we take a product mindset on metrics.

This workshop will be framed very differently from the usual Metrics workshops because it specifically focuses on the role of the product manager in driving a common understanding throughout the product development lifecycle.

In the workshop we’ll address how product managers can work with their teams to create a strong metrics practice that’s set-up for long-term success, answering the following questions:

  • How do you put a product mindset around metrics?
  • How can Product Managers flesh out the One Metric That Matters and locate it within the ecosystem of other metrics?
  • How do you work with data to help experiment towards the most valuable experiments?
  • What can a product manager do to ensure that metrics are implemented and tracked properly during the build process?
  • What does a product team need to report on as they track metrics?
  • How can you create a metrics-driven culture?

Although these are simple questions on the surface, the answers to them are seemingly infinite. This course is a practical, actionable life raft in a sea of competing terms, formulas, theories, and approaches. It was created to ensure that you take the ideas and frameworks within it directly to your job the following day.



Take this course if you:

  • Want to hear specifically how product managers work with metrics
  • Prefer pragmatic, actionable insights over theories that sound good but never tie back in to your job as a product manager
  • Want to understand the “one metric that matters” for various types of business models and stages
  • Want to hear specific details and scenarios about working with cross-functional teams to implement metrics tracking
  • Want to get hands-on with business scenarios that will let you work with metrics concepts throughout the course of the day
  • Want to hear about pitfalls you should watch out for along the analytics journey
  • Want to spark inspiration from the 100+ different metrics - used by businesses of all sizes and verticals - that are sprinkled throughout this course


This class is tailored towards working product managers, ideally who have worked with products through various stages of development. The class is hands-on and requires deep reflection from participants on what has worked for them in the past, and how their process could evolve. Metrics and analytics inform almost everything you do. Whether you’re refreshing your memory or expanding your understanding, you’ll be practicing all day to apply metrics and analytics to real-world situations. Come to class with a product, service, brand, or entire company in mind - there will be several opportunities to explore how you’d apply these theories and frameworks to real-life situations.



Key Takeaways

At the end of the session participants will come away with a sense of what frameworks they can implement immediately, as well as a grounded understanding of how to ensure that your users stay at the heart of the measurement process.








Mind the Product Trainers

Every Mind the Product trainer is a working product manager who has worked with multiple products and domains. Your trainer’s product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn’t go so well, and how they tried to make improvements. Our trainers’ main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.


About your Trainers

Beata Kovacs, Product Director

Over the past 8 years, Beata has worked across multiple industries, currently working as Product Director for GSK. Previously she was VP of Product at Emarsys, and co-founder of Emarsys Product Academy, and Head of Data Analytics at Patsnap.. She has led product teams working on legacy, internal and brand new product offerings too. She has helped scaling up a 3-person product organisation to 44 people.

She's passionate about mentoring, soft skills, and building empathy not only for the users, but for everyone a product person gets in touch with.


Roisi Proven, Product Leader

Roisi is a Product Leader with over a decade of experience across the tech ecosystem, and is currently working in the media sector at Gower St Analytics.

She previous experience within e-commerce through her work at Digital Consultancy Red Badger in London, and was also involved in their social good initiative working with companies like Haller and Mind.

Roisi takes a very human-centered approach to her work and believes that to make products that users love, you need to empathise with people above all else.

Roisi loves cats and hates talking about herself in the third person







Agenda

  • Registration will begin at 9.00

  • Class will start at 9.30 sharp and end at 17.00

We'll also provide a light breakfast, buffet lunch, and plenty of tea and coffee to fuel you through the day.





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Can I pay by invoice?
As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by emailing tickets@mindtheproduct.com

  • Tickets are not held until payment has been made – there are no exceptions to this.
  • We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.
  • We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.


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Date and Time

Location

Workspace Meeting Rooms - The Record Hall

16-16A Baldwin's Gardens

Hatton Garden

London

EC1N 7RJ

United Kingdom

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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