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Product Marketing 101

American Marketing Association (AMA) Los Angeles

Wednesday, February 28, 2018 from 6:30 PM to 8:30 PM (PST)

Product Marketing 101

Ticket Information

Ticket Type Sales End Price Fee Quantity
AMA Los Angeles Member Mar 19, 2018 Free $0.00
Early Bird Mar 19, 2018 $20.00 $1.39
Students Mar 19, 2018 $10.00 $1.19

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Event Details

What is product marketing and why is it important? From pre to post launch of a product, we dive into how product marketers own:

    • Positioning
    • Messaging
    • Gathering feedback/analysis
    • Strategy

We will also look at what the day in the life of a product marketer looks like, and what the future of product marketing holds.

Featured Panelists


Erik Reynolds, VP of Product Marketing & Communications @ Loot Crate

Loot Crate is a subscription box service established in 2012 which provides monthly boxes of geek- and gaming-related merchandise.

Meg Scheding, Senior Director of Product Marketing @ Fullscreen Media

Fullscreen Media, Inc. is an entertainment company and global network which offers creative, tools, services, and consultation to YouTube content creators and brands. 

Ali Haeri, Director of Product Marketing @ SteelHouse

Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective: To create performance marketing that actually performs. As a result, they pioneered a cloud-based advertising platform that gives our customers complete control, access to marketing channels, and delivers audience, creative, and performance – all from one beautiful user interface

Building Info

Event will be on the 6th floor.


 Parking is available in our building's lot (off Selma Ave). After 6pm, parking is a $10 flat rate. 

About AMA Los Angeles

AMA Los Angeles is one of dozens of local US-based chapters of the American Marketing Association, a global group of more than 30,000 marketers. With members from some of the largest companies in the LA area, AMA Los Angeles is the place to plug into the local marketing community.

Are you looking for knowledge and networking opportunities? AMA Los Angeles offers monthly educational events, social mixers, volunteer opportunities, and workshops with top local influencers. We also frequently partner with other organizations to provide additional content and event discounts.

Have questions about Product Marketing 101? Contact American Marketing Association (AMA) Los Angeles

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When & Where

WeWork Vine
1601 Vine Street
Los Angeles, CA 90028

Wednesday, February 28, 2018 from 6:30 PM to 8:30 PM (PST)

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Product Marketing 101
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