Product Management Foundations Training Workshop - Singapore

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The Swing Room

Huone, 3D River Valley Road

03-01 Clarke Way

Singapore, 179023


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Event description


Understanding your role as a product manager

Training Workshop Overview

The role of a product manager is a complicated one, that changes and shifts, depending on the product, team, organisation, and PM themselves. A myriad of skills, at all points of the product development lifecycle, all seem equally important and urgent. As new product managers enter the role, it’s difficult to understand what to focus on first, and how to begin the path towards mastering the skills and craft of product management. How can PMs be assured that they are focusing on the right skills?

Foundations is a survey course that attempts to clarify and define the aspects of the role that a new product manager should tackle first. Focused specifically on core team practice and methods that drive the delivery of value to customers, this course offers overviews and definitions of the theories and mindsets that drive the core elements of the product role. Once certain theories are explored, the course deep-dives into specific skills and processes that allow PMs to effectively run a team dedicated to continuous learning and delivery.

What we’ll cover on the day

Product Management Foundations is a full-day workshop that is comprised of nine modules. Each module includes a lecture component on theory and practice, interspersed with up to three hands-on activities. This ensures that you are afforded an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:

  • Learning mindsets: How inquiry breaks down at different points through the product development lifecycle

  • Goals alignment: How to create effective goals and align the team and organization around them

  • Design thinking: What design thinking is and how product managers can break down what is needed for product understanding

  • Persona development: How to effectively create personas and use them in product processes

  • Lean testing: Unpacking types of lean tests and how to implement them for maximum learning

  • Interview guides: Writing interview guides that do not bias or lead the subject

  • Wireframes and prototypes: Using visuals at different fidelities to facilitate the right conversation

  • User stories: Creating an effective communication mechanism for efficient and transparent delivery

  • Core team communication: How to think about “culture as product” and foster a team that that is geared towards continuous improvement

Things to reflect on before the workshop

Before your training workshop we ask that you take some time to consider the following questions. The more time you take to consider your current situation, and the issues and challenges you face, the more you’ll gain from your training:

  • What was your role described to you when you first got started?

  • What have you learned about product management since taking the job?

  • How well do you feel you understand your customers?

  • Do you think you have a healthy team culture?

Key Takeaways

At the end of the workshop, you will be confident in your understanding of the role of a product manager, including a firm grasp of the concept of design thinking and how it is important. You’ll have a clear understanding of where the customer sits in the product practice, how to define and prioritise your customer personas, and how not to bias your customer research. You’ll go back to the office feeling confident in your ability to facilitate a goals conversation, and how to structure hypothesis for lean tests.

Note: All of the content taught in this workshop will be in English.

Mind the Product Trainers

Every Mind the Product trainer is a working product manager who has worked with multiple products and domains. Your trainer’s product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn’t go so well, and how they tried to make improvements. Our trainers’ main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.

Zulhilmi Icksan, Senior Product Designer

Zul is a product management and design leader with 10+ years of experience building products and 4+ years of experience leading and mentoring product teams. He is currently working at Pivotal Labs, covering both the Product Management role and Product Design role.

Prior to joining Pivotal, he was the Vice President of Operations for honestbee where he owned the product roadmap of all core apps for daily ops. He also managed ground operations team, customer service team, and training academy in 8 cities.

In his free time, he chases his 15-month-old daughter around the supermarket.


  • Registration will begin at 9.00

  • Class will start at 9.30 sharp and end at 17.00

We'll also provide a light breakfast, buffet lunch and plenty of tea and coffee to fuel you through the day.

Frequently Asked Questions

PLEASE NOTE: prices are in US dollars

What language will this workshop be taught in?
All of the content taught in this workshop will be in English.

Can I change the name or other details on my tickets?

Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the event, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on tickets@mindtheproduct.com and we will help you make the updates.

Can I get a refund?
We offer a full refund up to one month before the event. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.

Can I pay by invoice?
As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by emailing tickets@mindtheproduct.com

  • Tickets are not held until payment has been made – there are no exceptions to this.
  • We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.
  • We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.

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The Swing Room

Huone, 3D River Valley Road

03-01 Clarke Way

Singapore, 179023


View Map

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