Product Management Foundations Training Workshop - Amsterdam

Event Information

Share this event

Date and Time



Your Space

Herengracht 407

1017BP Amsterdam


View Map

Event description


In light of the current global Coronavirus situation, we are exploring running this workshop remotely while continuing to provide the very best attendee experience. We will have more news on this soon!

If you are a ticket holder, we’ll be in touch very soon with more information about the switch to a remote workshop.

If you are interested in taking part in a remote workshop, please register your interest by emailing training@mindtheproduct.com and we will get in touch with more details when we have them.

Understanding your role as a product manager

Training Workshop Overview

The role of a product manager is a complicated one, that changes and shifts, depending on the product, team, organisation, and PM themselves. A myriad of skills, at all points of the product development lifecycle, all seem equally important and urgent. As new product managers enter the role, it’s difficult to understand what to focus on first, and how to begin the path towards mastering the skills and craft of product management. How can PMs be assured that they are focusing on the right skills?

Foundations is a survey course that attempts to clarify and define the aspects of the role that a new product manager should tackle first. Focused specifically on core team practice and methods that drive the delivery of value to customers, this course offers overviews and definitions of the theories and mindsets that drive the core elements of the product role. Once certain theories are explored, the course deep-dives into specific skills and processes that allow PMs to effectively run a team dedicated to continuous learning and delivery.

What we’ll cover on the day

Product Management Foundations is a full-day workshop that is comprised of seven modules. Each module includes a lecture component on theory and practice, interspersed with hands-on activities. This ensures that you are afforded an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. You can see some of what we cover below.


  • Product mindsets
    - Defining product
    - The problem landscape
    - Breaking down learning mindsets at different points through the product development lifecycle

  • Design thinking
    - What design thinking is and why it’s important
    - The role of product in design thinking
    - Common frameworks and how they link together

  • Goals alignment
    - Creating effective goals and aligning the team and organization around them
    - OKRs vs. KPIs vs. Metrics
    - The difference between business goals and product outcomes

  • Hypothesis & Validation
    - Designing tests around your assumptions
    - The evaluation process
    - Lean experiments

  • User interview guides
    - Different types of interview
    - Creating interview guides that do not bias or lead the subject
    - Using interview guides to ideate, and to validate assumptions

  • User stories & Backlogs
    - Epics and stories: the differences between them and how to use them
    - Conveying priority to your team
    - Translating user needs into product features

  • Team culture & Communication
    - “Culture as product”
    - What high-performing teams look like and how to create one
    - The role of a product manager in a healthy team

Things to reflect on before the workshop

Before your training workshop we ask that you take some time to consider the following questions. The more time you take to consider your current situation, and the issues and challenges you face, the more you’ll gain from your training:

  • What was your role described to you when you first got started?

  • What have you learned about product management since taking the job?

  • How well do you feel you understand your customers?

  • Do you think you have a healthy team culture?

Key Takeaways

At the end of the workshop, you will be confident in your understanding of the role of a product manager, including a firm grasp of the concept of design thinking and how it is important. You’ll have a clear understanding of where the customer sits in the product practice, how to define and prioritise your customer personas, and how not to bias your customer research. You’ll go back to the office feeling confident in your ability to facilitate a goals conversation, and how to structure hypothesis for lean tests.

Note: All of the content taught in this workshop will be in English.

Mind the Product Trainers

Every Mind the Product trainer is a working product manager who has worked with multiple products and domains. Your trainer’s product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn’t go so well, and how they tried to make improvements. Our trainers’ main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.

About your Trainer

Kristyna Mistrikova, Senior Product Manager

Kristyna is a Senior Product Manager at Booking.com with experience both in permanent and freelance capacity in travel and retail.

She started her career at Google’s EMEA HQ and consulted for the likes of British Airways and other brands in the IAG group in London and Berlin.


  • Registration will begin at 9.00

  • Class will start at 9.30 sharp and end at 17.00

We'll also provide a light breakfast, buffet lunch and plenty of tea and coffee to fuel you through the day.

Frequently Asked Questions

What language will this workshop be taught in?
All of the content taught in this workshop will be in English.

Can I change the name or other details on my tickets?
Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the event, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on tickets@mindtheproduct.com and we will help you make the updates.

Can I get a refund?
We offer a full refund up to one month before the event. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.

Can I pay by invoice?
As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by emailing tickets@mindtheproduct.com

  • Tickets are not held until payment has been made – there are no exceptions to this.
  • We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.
  • We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.

Frequently Asked Questions | Terms & Conditions | Code of Conduct | Privacy Policy

Share with friends

Date and Time


Your Space

Herengracht 407

1017BP Amsterdam


View Map

Save This Event

Event Saved