£499

Product Management Foundations 101 Workshop - London

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etc Venues The Hatton

51-53 Hatton Garden

London

EC1N 8HN

United Kingdom

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Understanding Your Job as Product Manager

Specifically designed for product managers with 1+ years of experience and no previous formal training, this course - led by Jayson Robinson and Ellie Ereira - lays the building blocks for understanding the product manager role, creating a framework that enables participants to be effective product managers who can consistently deliver on a product vision. The workshop will be held on Wednesday, January 24 at a dedicated venue near Farringdon in London. We'll also provide a light breakfast, buffet lunch and plenty of tea and coffee to fuel you through the day.

The Workshop

While there are many skills that are important to the product manager role, the first and most important is problem inquiry and how a deep understanding of a customer problem can help fuel innovative solutions. This class focuses on the components of the role that provide confidence that you are moving in the right product direction and building the right thing. The course covers:

  • Product Discovery overview and how to plan for learning

  • Persona creation and getting alignment on who you are serving

  • Crafting a user interview guide that helps get the right information

  • Designing hypotheses and validating them

  • Creating prototypes that validate feature concepts

  • User stories as communication tools

  • Creating a team culture that creates continuous improvement

The class is driven by case studies designed to let participants get hands-on with the concepts immediately. Additionally, the instructor’s product management experience delivers diverse perspectives on best practice, how to spot red flags, and what works in different scenarios.

This class focuses on how to start understanding the problem and test hypotheses and prototypes before committing to a solution. As such, it does not go into solution metrics, OKRs or KPIs. It also does not discuss quantitative data, business model validation, or acceptance testing. These concepts are covered in our Essentials 102 workshop which we are running at the same venue on Thursday, January 25. More details here.

Designed for product managers who want to lay the foundation for progression and development, participants will leave with a clear understanding as to what they are empowered to do, and the frameworks that provide support to get them started.

Workshop Agenda:

  • Registration will begin at 09.00

  • Class will start at 9.30 sharp and end at 17.00


About Your Trainers

Jayson Robinson, Product Manager

Jayson is a product manager in Marks and Spencer's digital product team and co-organiser of ProductTank London. Most recently he has launched Marks and Spencer's new online food delivery service; food being an area he cares deeply about. Jayson started his career in consulting at Deloitte Digital, before joining Reevoo - a late stage startup - as a product manager. When he is not doing product things, Jayson is mainly failing at teaching his new puppy not to chew furniture and to do tricks.


Ellie Ereira, Senior Product Manager

Senior Product Manager at Pivotal Labs, Ellie's area of interest is the intersection between technology and social impact. In her current role, she works with companies to help them build the right software for users, and coaches teams on how to work in an agile and lean way. She is also a facilitator and runs workshops on product management and user-centred design (UCD) practices. Before Pivotal Labs, she worked as a product manager at UK based startup OpenSignal, crowdsourcing and mapping data about mobile signal availability. She has also spent time with World Bank in Washington DC in an Innovation focused team supporting entrepreneurs to test and scale their startups across Africa and the Caribbean. She studied Physics at Oxford University and has a masters from MIT in Technology and Policy. In her spare time she loves to travel and playing drums in her Samba reggae drumband.

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etc Venues The Hatton

51-53 Hatton Garden

London

EC1N 8HN

United Kingdom

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