£499

Product Management Essentials 102 Workshop - London

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etc Venues The Hatton

51-53 Hatton Garden

London

EC1N 8HN

United Kingdom

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Level Up Your Product Skills

As product managers we are always hungry to learn more so we've developed a new workshop to help you step up your product management skills. This one-day workshop, with trainers Özlem Yüce and Rosemary King, will be held on Thursday, January 25 at a dedicated venue near Farringdon in London. We'll also provide a light breakfast, buffet lunch and plenty of tea and coffee to fuel you through the day.

The Workshop

Product Management Essentials 102 is a one-day workshop for seasoned product managers who want to expose their ideas and processes to some fresh air, rethink strategy and learn new frameworks that help structure decisions. The main goal of this class is to deep-dive into specific skills areas to improve on execution and communication.

As with Foundations 101, this class starts with problem understanding and how to support the voice of the customer with larger evidence about viability, feasibility, and risk. Essentials 102 addresses how product managers need to apply strategic thinking to the product, communication and business so that our participants can feel more confident as they navigate complex landscapes. This course covers:

  • Product lifecycle and understanding where your product falls

  • Business model canvases

  • Macro-data analysis

  • Implementing user research

  • Synthesis and analysis of user research and data

  • Acceptance pipeline

  • Stakeholder communication strategy

The class is driven by case studies designed to let participants get hands-on with the concepts immediately. Additionally, the product management experience of trainers Özlem and Rosemary delivers diverse perspectives on best practice, how to spot red flags, and what works in different scenarios.

Essentials 102 focuses on how to use quantitative data and qualitative user research to continually validate a product vision, as well as how to ensure that user insights are driven into the product backlog. It does not cover concepts around tech stack, back-end, or product roadmapping.

Designed for product managers who want to grow into product leaders, this course addresses the strategic aspects of the role, and also gives specific and focused advice on how to structure process that will provide clearer direction and priority. Essentials 102 is meant to help focus, refine and execute for better outcomes.

Workshop Agenda:

  • Registration will begin at 09.00

  • Class will start at 9.30 sharp and end at 17.00


About Your Trainers

Özlem Yüce, Product Development Consultant

Özlem has 15 years experience working in product management with everything from Fortune 500 behemoths to fast-growing Inc 5000 startups. Clients include Credit Suisse, TUI, Vistaprint, William Hill, Ericsson, HighSpeed2, Office for National Statistics and UCAS to name a few. Along the way, Özlem has engaged with all sorts of organisational cultures, helping them learn and improve. Regularly speaking and delivering workshops at international conferences, she also recently co-authored an IEEE paper called “Black Swan Farming” on the use of Cost of Delay at a Fortune 500 company. When she's not travelling around the world consulting, teaching and speaking, she likes reading, going surfing, and... the Eurovision Song Contest!


Rosemary King, Director of Training Products

Rosemary King is an experienced product manager who has specialized in software development, agile enablement and lean methodologies for the past seven years. She has worked across diverse domains including government, finance, retail and enterprise. After starting her tech career in the New York City start-up scene, she moved into consulting and has spent time with ThoughtWorks and Pivotal Labs London. She has done freelance consulting and training with incubator programs like start-up bootcamp, done UX research on four continents and likes cold water surfing. She is currently Director of Training Products at Mind the Product.


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etc Venues The Hatton

51-53 Hatton Garden

London

EC1N 8HN

United Kingdom

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