$10 – $15

Product Leadership: How Top Product Managers Launch Awesome Products

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athenahealth

311 Arsenal Street

Watertown, MA 02472

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Agenda

  • Registration Opens: 6:15

  • Networking: 6:15 – 6:45

  • Panelist Presentations 6:45 - 7:30

  • Panel Discussion: 7:30 – 8:15

  • Adjourn: 8:45

Product Leadership is fast becoming a pivotal role in any organization. Balancing strategic and tactical objectives while collecting user feedback and managing external partners, this role is both challenging and exciting. How do the leading product leaders ship experiences, build high performance teams and deliver value to customers all in a day's work? We'll find out from several local product leaders, including:

  • Vanessa Ferranto, Director of PM at Grommet

  • Cait Porte, SVP Product at ZMags

  • Greg Achenbach, VP of Product at SnapApp

  • Adaora Asala, Senior PM at Flywire

The panel will be moderated by Richard Banfield, author of Product Leadership. He'll share additional insights from extensive interviews with hundreds of product managers.

Speaker Bio


Richard Banfield is the CEO and co-founder of Fresh Tilled Soil, Boston's leading UX firm. Before that he co-founded Acceleration, an international advertising technology business headquartered in London (now owned by advertising giant WPP).

Richard has delivered product design, business strategy, global marketing campaigns, and workshops to clients in the US, UK, Europe, and Africa. His colorful life experience includes being an army officer and a dive master on the Comoros, where he learned the survival skills he uses daily in the fast paced tech world. Richard is a mentor at several incubators and accelerators as well as Advisor and lecturer at the Startup Institute.

Richard is the author of Design Sprint (co-authored with CTodd Lombardo and Trace Wax), Design Leadership and Product Leadership (co-authored with Nate Walkingshaw and Martin Eriksson).

Panelist Bios

Vanessa Ferranto is is an established software product management professional with experience in developing Product and Agile processes within growing B2B and B2C digital teams. She is currently Director of Product Management at The Grommet and has held product management positions at Zipcar and Cohealo Inc. Vanessa is also Co-Founder of Boston Women in Product and is a board member of the BPMA. She has a BA from Rider University in Vocal Performance.

Cait Porte is an experienced product leader adept at working with cross-functional teams. She is currently SVP of Product & Customer Experience at Zmags and has held product management positions at Blueport Commerce, NameMedia, CMD Group, and Experian. Cait has an MBA from Babson College and a BS from State University of New York College Geneseo.

Greg Achenbach is SnapApp's VP of Product and oversees all apsects of product strategy and roadmap. Previously he's held product management positions at SeniorSystems, Inflexxion, and Nuance Communications. He also serves as a Mentor in the BPMA Mentorship program. Greg hold a MS in Management of Projects and Programs from Brandeis University and a BS in Management Information Systems from Penn State University.

Adaora Asala is an experienced marketing & product leader (who's not-so-secretly trying to save the world). Currently she is a Senior Product Manager at Flywire. She is a Founding Board Member of CODE RED. Previously Adaora was Managing Director of the Jumia Group (Easy Taxi Nigeria), Country Lead for the Nike Foundation, and Founder and Venture Partner at SAIA Ventures. She has a Bachelors degree from the Massachusetts Institiute of Technology in Writing and Humanistic Studies & Mathematics.



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athenahealth

311 Arsenal Street

Watertown, MA 02472

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Refund Policy

Refunds up to 1 day before event

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