How do you leverage digital media to understand market needs and test out new business and product ideas? Discover how to utilize paid social media campaigns as a research tool to minimize product launch failure and engage better with your customers. Bring your lunch and join us for ecommerce conversation.

Arrive early! This session is overbooked and will be subject to venue capacity. Free parking. Check out other sessions offered by the City of Austin Small Business Program in celebration of National Small Business Week.