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Product Hack Camp #sapihack


Saturday, November 24, 2012 at 9:00 AM - Sunday, November 25, 2012 at 5:00 PM (AEDT)

Product Hack Camp #sapihack

Ticket Information

Type End Quantity
Product Manager   more info Ended Free  
Developer   more info Ended Free  
Front end designer   more info Ended Free  
Idea Generators   more info Ended Free  
Register as a team   more info Ended Free  

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Event Details




9:00   Arrivals
9:30   Kick Off
9:35   PRESENTATION: Meet the Mentors "What are you good at?" = 5 mentors x 2 minutes each
9:45   PRESENTATION: Tools Overview = 12 partners with elevator pitches x 2 minute each
10:15   GROUP ACTIVITY: Team Formation Exercise
10:30   Claim a workspace and start working
11:00   TECHNICAL DEMO Location A: SAPI + Whereis API
11:20   TECHNICAL DEMO Location A: Adobe Phone Gap
    TECHNICAL DEMO Location B: BlackBerry 10
11:40   TECHNICAL DEMO Location A: Amazon Web Services
    TECHNICAL DEMO Location B: Ninjablocks
12:00   Lunch
12:30   PRESENTATION: Gus Balbontin (Topic: Team improv and the basics of innovation)
13:00   Work
13:30   WORKSHOP: Ideation - Idea Collection and Prioritisation
14:00   Work
14:30   PRESENTATION: Steve Sammartino (Topic: The biggest areas of startup opportunity)
15:00   Work
15:30   WORKSHOP: Persona Definition - Know your Market
16:00   Work
16:30   PRESENTATION: Phil Metcalfe (Topic: Common patterns in the launch of successful products)
17:00   Work
17:30   WORKSHOP: Scenario Definition - Describing the Problem
18:00   Dinner
18:30   Work
19:00   Work
19:30   TECHNICAL DEMO Location A: Wikitude (Webcast)
20:00   Work
22:00   Work
23:00   Work Overnight if Required
9:00   Work
9:30   Work
10:00   Brunch
10:30   PRESENTATION: Stuart Richardson (Topic: Getting Stuff Done - productivity culture in YBF)
11:00   Work
11:30   PRESENTATION: Scott Rogers (Topic: The need for a product vision)
12:00   Work
12:30   WORKSHOP: The Pitch - Selling the Idea to Others
13:00   Work
13:30   Lunch
14:00   Work
14:30   Work
15:00   Stop Work
    GROUP ACTIVITY: Pitches for 15 teams x 5 minutes each (including Q/A)
16:30   Judging Commences
    While judges deliberate: Announce side prize winners
17:00   Dinner
17:30   Winner Announcements
    Closing Comments
18:00   Closing Drinks



Calling all product managers, designers, developers, and marketers!

How creative can you be in just 33 hours? You'd be surprised at what's possible.
Join us and find out how much innovation you can unlock in a weekend.



This is your chance to hack together new product concepts and explore amazing feature ideas, play with a bunch of fun tools and mash some great brands together.

With inspirational talks by successful product management veterans, product demos, giveaways and a series of invaluable product management mini workshops hosted by Brainmates.


It doesn't matter who you are - designer, developer, marketing guru, student, analyst, or something else entirely - you've got worthwhile skills to contribute. Come with a team, or find some kindred spirits to partner with on the day.


Create something brand new and compete for the $5000 prize for the best product concept that mashes SAPI up with other partners.

Or bring your existing products and teams to the party, and compete for a $5000 prize for best SAPI integration with an existing product.

And more!

  • $500 prize to the runners up in each category.
  • $500 prize from Jeppesen for best use of thier Journey Planner API mashed up with SAPI
  • Adobe will award 3 months free acess to Creative Cloud for best use of Phonegap Build using SAPI
  • Best Mashery Hack (mashup of Sensis API and any other API in the Mashery API Network) wins a Mashery Red Jambox ($199 value)
  • Two pairs of Beats Studio Heaphones for best SAPI + MOG Music Streaming Mashup
  • More gadgets!! Amazon Kindles - BlackBerry PlayBooks - an iPad Mini from Twilio.
  • Free tickets to workshop your app with app guru Mike Lee, mayor of Appsetrdam (value of $275 each)
  • Place in the next Brainmates Essentials of Product Management course (value of $2799)
  • 3 free PRO licenses for the Wikitude SDK





  • Adobe Phonegap Build Workshop (20 minutes)
  • Amazon Web Services Workshop (20 minutes)
  • Ninjablocks Workshop - Working with Internet Connected Objects (20 minutes)
  • Startup advice from Stuart Richardson, Founder of Adventure Capital (15 minutes)
  • Stories From the Trenches – What Our Mentors Have Learned About Product Development (15 minutes each)
  • BRAINMATES SESSION 1: Ideation - Idea Collection and Prioritisation (20 minutes)
  • BRAINMATES SESSION 2: Persona Definition - Know your Market (20 minutes)
  • BRAINMATES SESSION 3: Scenario Definition - Describing the Problem (20 minutes)
  • BRAINMATES SESSION 4: The Pitch - Selling the Idea to Others (20 minutes)
  • Pitch practice sessions with our mentors.



  1. Prior work is not allowed when competing for the ‘Best new product’ prize.
  2. Prior work is acceptable when competing for the ‘Best SAPI integration with an existing product’ prize.
  3. All Hackathon participants must register on this website before Saturday 23rd Nov 2012.
  4. The development tools, frameworks and application focus are entirely up to the participants but all final submissions must integrate the Sensis API to be eligible for any prize.
  5. Participants are expected to BYO tools & software necessary to build their entry.
  6. Rules are subject to change if necessary at the discretion of Sensis & participating partners.
  7. Participants must present their project concepts to the judging panel at 3:00pm on on Sunday 25th Nov 2012.
  8. All prizes will be awarded after 5:00 PM on Sunday 25th Nov 2012.
  9. All design and code assets remain intellectual property of the individuals who created them.
  10. To access a third party API, you will either be required to enter into a separate agreement with the API provider.
  11. Sensis may use your business name and the name of your product and screenshots of your product in our public statements and marketing materials.

Follow @SensisAPI and #sapihack for updates.

Any questions? 


Get a headstart on the competition and register for your Sensis API key today!


Have questions about Product Hack Camp #sapihack? Contact Sensis
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When & Where

The York Butter Factory
66 King St
Melbourne, Victoria 3000

Saturday, November 24, 2012 at 9:00 AM - Sunday, November 25, 2012 at 5:00 PM (AEDT)

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The Sensis® Business Search API (SAPI) puts powerful tools in the hands of developers, allowing them to search & publish Yellow Pages® & White Pages® Directory Listings.
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