Product For Non-Product People Training Workshop - London

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51-53 Hatton Garden



United Kingdom

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Understanding the key concepts of product

Compared to other disciplines, the product management role is still fairly young, and is generally misunderstood. As companies across the world continue to move towards product-centered strategy, teams need to understand what that approach means for the company as a whole. It is important that questions like: 'what does product do?' and 'how can we work together effectively?' are discussed in order to drive product forward.

This half-day seminar is designed for professionals who are looking to gain an overview of product management, and the key concepts and frameworks surrounding it. Product for Non-Product People is particularly suited to those who work collaboratively with product managers, people working in a product-driven company but not in a product role, and people looking to move their career into product management.

You will gain a high-level understanding of the product process, a general interpretation of how product teams are structured, and an understanding of how outside roles should work with product teams.

What we’ll cover on the day

Product for Non-Product People is a half-day seminar comprised of multiple modules. The seminar will be lecture-led by our expert product trainers and interspersed with time for self-reflection and assessment. We will cover:

  • The Product Management Role: the definition of a ‘Product Manager’ (what the role includes), and the main frameworks commonly used by product managers

  • The Wider Product Team: what product culture means for teams, a structure of best practice for product teams, and what cross-functional autonomous teams look like

  • The Importance of Learning: how learning drives product and how to collaborate with product teams on learning

  • The Importance of the User: how to position users at the centre of your organisation’s process, where users fit in, how to speak to customers, and how to define what your customer's challenges and needs are

  • Thinking like a Product Person: how to adopt a testing mindset, and how to start visualising ideas

Who is this for?

Mind the Product training workshops usually cater to working product managers who are either in the early stages of their careers or well-established in their positions. Product for Non-Product People is an exciting opportunity for those who work collaboratively with product managers or as a non-product person in a product company to gain a firm understanding of the product sphere. This seminar is also useful to those interested in moving into a product role or to anyone who would benefit from having an overview of product practice.

Key Takeaways

At the end of the workshop, you will have a good understanding of what a product manager is responsible for, the work they do, and of their motivations and challenges. You’ll understand the focus of product teams, have a general understanding of how product teams are structured, and - equally as important - how outside roles should work with product.

Mind the Product Trainers

Every Mind the Product trainer is a working product manager who has worked with multiple products and domains. Your trainer’s product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn’t go so well, and how they tried to make improvements. Our trainers’ main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.

About your Trainers

Rosemary King, Director of Training Products at Mind the Product

Rosemary is an experienced product manager who has specialised in software development, agile enablement and lean methodologies for the past seven years. She has worked across diverse domains including government, finance, retail and enterprise. After starting her tech career in the New York City start-up scene, she moved into consulting and has spent time with ThoughtWorks and Pivotal Labs London. She has done freelance consulting and training with incubator programs like start-up bootcamp, done UX research on four continents and likes cold water surfing. She is currently Director of Training Products at Mind the Product. You can usually find her at monthly ProductTanks in London.

Özlem Yüce, Product Manager

Özlem has 15 years experience working in product management and worked with everything from Fortune 500 behemoths to fast-growing Inc 5000 startups. Clients include public and private companies from various industries such as TUI, Vistaprint, William Hill, Ericsson, Bristol City Council, HighSpeed2, Office for National Statistics, UCAS and others. Along the way, Özlem has engaged with all sorts of organisational cultures and loves helping them learn and improve. She recently co-authored an IEEE paper called “Black Swan Farming” on the use of Cost of Delay at a Fortune 500 company.

When she's not travelling around the world consulting, teaching and speaking, she likes reading and going surfing. Once a year, for some unknown reason, she is glued to the Eurovision Song Contest.

Most of all though, she loves bringing people together and helping them change the way they work – so they love what they do.


  • Registration will begin at 12.30

  • Class will start at 13.00 sharp and end at 17.00

Frequently Asked Questions

Can I change the name or other details on my tickets?
Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the event, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on tickets@mindtheproduct.com and we will help you make the updates.

Can I get a refund?
We offer a full refund up to one month before the event. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.

Can I pay by invoice?
As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by emailing tickets@mindtheproduct.com

  • Tickets are not held until payment has been made – there are no exceptions to this.
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  • We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.

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