Product Design Master Class

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Online Event

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Event description
This is a 4-day workshop from February 8th-11th, 9:00am-1:00pm PST.

About this Event

There is a massive lack of opportunities to level you up as a SaaS product designer, or help you transition into this career—so we’re filling the gap! Utilizing 15 years of real world product design experience at DesignMap, we crafted pragmatic workshops that are right sized and optimized for remote learning.

Already an experienced Product Designer? Then you know that you need to be able to influence much more than pixels on the screen. We call this the “work around the work” that makes it possible to create not just great design, but great outcomes.

Why you need to take this…

  • You are a strong Product Designer, but you’re frustrated that the work you do doesn’t get more traction and have greater impact.
  • You’d like to work more effectively with your colleagues from other parts of the business.
  • You’re considering a management role and want to level-up your game.
  • You want to grow your professional network with design leaders and experts

Topics include…

  • Effective Communication with Executives and Stakeholders
  • The Consultant Mindset
  • Designing Successful Kick-Off Meetings
  • Running Great Design Meetings
  • Leading Complex Projects
  • Creating Models for Alignment and Communication
  • Design Planning
  • Finding Inspiration and Creativity
  • Transparent & Collaborative Design Process

Scholarships are available. For more information our lead Partner Audrey (Audrey@designmap.com) is here to help!

What people are saying:

“At the end of every session, I left feeling energized…the lessons are invaluable.” - Michelle Antebi .

“I’ve taken many different UX workshops in the past and this by far is my favorite and most helpful” - UX Designer.

“I loved attending DesignMap’s Product Design Essentials last week! Highly recommend their next class.” - Aikansh Jain - MBA Candidate 2021

“Last week I attended the DesignMap “Product Design Essentials” workshop and I LOVED it! If you are a product Designer or even a Product Manager, I highly recommend it.” - Maria Jose Reche - Senior Product Manager at Nuvolar Works.

Industry Relevance

Our distinct advantage, is working inside 100’s of companies across verticals, sizes, and stages. We drive innovation in our industry because that’s our job. Now, you have the opportunity to learn directly from us!

Pragmatic Content

The workshop is created and run by working designers, who will give you real-world tactics in research, concepting, wireframing, prototyping, and more… that you can immediately put into practice.

Beyond Design

We often talk about the “work around the work,” and informs a holistic approach. This enables your work to impact product development, large initiatives and platforms, whole businesses, and ecosystems.

For more information, we've created a microsite that focuses on flexible UX services that will keep your business moving forward ➔ Learn more at DesignMapServices.com

Course Details


Together we will explore what it takes to go from being a designer to being a design leader.

Day 1: Introducing Transparent Design


We’ll start off with an overview of our 4 days together and introductions around the “room”.

Then we’ll jump into discussing the evolution of design, introduce the concept of transparency in design and understand how it helps designers make greater impact upstream.


We’ll conduct a project briefing and practice interview of our key stakeholders.

Here we’ll do a mock briefing on the project we’ll use for our course and you’ll have an opportunity to conduct a stakeholder interview to learn more.

You’ll also learn more about note taking, playing back and digging deeper to get a better understanding of the problem space.

Day 2: Modeling and Defining The Problem


We’ll start the day with an introduction to Models and their uses and importance to the design process. We’ll cover a framework (a model itself) for how to tackle and break down complex domains to understand the relationships and blind spots.

Then we’ll jump right in to drawing your concept model!


In the afternoon we’ll continue drawing your model, identifying areas of opportunity and refining its visual clarity.

We’ll use that model as an input to develop insights about the problem space. From there, we’ll create some How Might We statements that we can use on days 3 and 4.

Day 3: Storytelling Tools


We will dive deep into storytelling tools, why they are so important and how they can help in presenting work and moving our projects forward.

We’ll describe the ins and outs of Scenarios, Storyboards and Sketching and how they relate to one another.


We’ll spend time writing scenarios, blocking out and sketching storyboards and use this time to identify the key areas of our product and where we should focus.

Day 4: Crafting Great Presentations


On day 4, we’ll learn the techniques for gaining buy-in from your team and stakeholders. How to present ideas, form an argument and craft supporting materials to ensure positive presentations.


Sometimes, despite our best intentions, meetings and presentations don’t go the way we intend them. During this session we’ll discuss techniques and tools to help recover from challenging feedback or overly prescriptive direction, either during a presentation or when projects are presented to you and your team.

About the Host

Chuck Moore

As a Partner at DesignMap, Chuck is responsible for design practice. He sets standards, trains people to meet them, and reviews and produces first-hand the work that meets the very high bar we’ve set for our work at DesignMap. Beyond the quality of work we do, Chuck is keen on our work making an impact. We design to make users’ lives better, and to further the success of our clients’ businesses. Outside of work, surfing and cycling are important to his mental and physical health — and may contribute to our gentle ribbing about his calm demeanor and “the zen of chuck”. His twin girls just think he’s silly.

Course Instructors

Audrey Crane

Audrey is a Partner at DesignMap. Audrey’s tech career includes an early stint at Netscape, where she worked with luminaries like Marty Cagan and Hugh Dubberly. Since then, Audrey has gone on to work both inside companies running design teams, and as a consultant. She's had the great good fortune to provide strategic, design, and research services to clients like Salesforce, Docker, Electrify America, RSA, Aetna, and eBay, among many others over her 25 years in high tech. Audrey is the author of Design for CEOs. Outside of work, Audrey loves to cook, hang out with her 5 kids, and is proud of having developed a running habit.

Sean Jalleh

Sean is a Principal Designer at DesignMap. Sean began his career as a design educator and department head in Singapore’s education system. Believing that Design can play a greater role in other areas besides education, Sean packed his bags and departed for the US with his wife and daughter for his graduate studies in design. His graduate thesis work won several international design awards including Core77 and Red Dot, which paved the way for him to share his work at SxSW and IDSA's International Conference. Sean joined IBM Design as the first wave of UX designers to herald the return of IBM’s design culture. He moved to the Bay Area to work at DesignMap to partner with clients in complex spaces such as Healthcare & Human Resources.

Barb Natali-Sherman

Barb is a Director of Design at DesignMap. She has worked in the field for about 15 years for companies ranging from small start-ups to large enterprise companies such as Salesforce, Adobe, Atlassian, and Google. As a director, she is skilled at fostering the growth of designers, leading design initiatives, and ensuring designs for clients and their users are solving the right problems and meet a high quality of excellence. When Barb is not working, she enjoys chasing her 2 year old around in circles and helping him build lego masterpieces.

Veronica Martini

Veronica is a UX Lead at DesignMap. She has experience working with a variety of companies from early stage startups to established organizations – executing design from concepts through to implementation and beyond. This includes collaborating with clients such as Salesforce, Carta, Octave Bioscience, Cognoa, and the San Francisco Asian Art Museum. Prior to design she worked in public and environmental health, and as a pastry chef.

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Eventbrite's fee is nonrefundable.

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