Transmedia development, production
and implementation is now fully in practice at the highest levels of companies
such as Disney, Saban, Microsoft and Mattel. Around the world, visionaries
are generating stunning multi-platform endeavors based on the principles of
transmedia. Jeff Gomez, CEO of Starlight Runner Entertainment, is the
world’s foremost expert at developing entertainment properties and premium
brands into highly successful transmedia franchises. He has worked on such
Pirates of the Caribbean, Avatar, Coca-Cola’s Happiness Factory, Halo, Transformers and the upcoming Tron Legacy. In this, his first Master Class after this September’s revelatory TED talk in Geneva, Switzerland, Jeff will candidly share his latest experiences in the field, expanding upon the
vanguard technique of funding, planning, creating and producing highly engaging story worlds that maximize both the creative potential of your work, equity participation and subsequent revenues. Case studies will include analysis of some of the biggest entertainment franchises of today, and the discussion will include advice on how to apply these concepts to your own projects, large or small, fact or fiction.
CEO, Starlight Runner Entertainment
Jeff Gomez, CEO of Starlight Runner Entertainment, is the world’s foremost expert at developing entertainment properties and premium brands into highly successful transmedia franchises. As a creative consultant to Fortune 500 companies, he contributes strategic planning and production for the
cross-platform implementation of content.
Jeff conceived, co-wrote and produced one of the most successful transmedia storylines of the decade with Mattel’s Hot Wheels comic books, videogames, web content and animated series. He has gone on to work with such franchises as Pirates of the Caribbean and Tron Legacy for The Walt Disney Company,
James Cameron’s Avatar for 20th Century Fox, Halo for Microsoft, Happiness Factory for The Coca-Cola Company, Transformers for Hasbro, and most recently Men in Black 3 for Sony Pictures.
Jeff is a member of the Producers Guild of America (PGA) East Executive Committee and serves on the national board of the PGA New Media Council.
Head of Digital Media, United Talent Agency
Brent is one of the leading figures in the digital media industry, helping develop content deals for broadband, videogame, and mobile platforms. He formed the digital media practice at United Talent Agency in 2003, where he leads a team of dedicated digital media agents to identify and evaluate opportunities for UTA clients: actors, writers, directors, producers, and recording artists, in addition to many business-to-business and consumer-oriented technology and corporate clients. Brent, with UTA co-founder and partner Jeremy Zimmer, also formed UTA Online, a dedicated broadband division that finds and represents the next generation of web-based content artists. In 2007, Brent served as the CEO of 60Frames, a privately-held, venture backed company dedicated to financing, ad sales and syndication of original professionally produced entertainment content for the internet. The company was incubated by United Talent Agency and Spot Runner, an innovative internet-based advertising agency.
During his tenure at UTA, Weinstein
made digital media deals for many of the best known artists in entertainment,
including Johnny Depp, Jack Black, Jim Carrey, Dwayne "The Rock"
Johnson, as well as top digital media artists such as Big Fantastic (“Prom
Queen”), AskANinja (askaninja.com), and others.
Prior to joining UTA in 2001, Weinstein practiced corporate and business litigation in Los Angeles and Irvine, California. He is a graduate of the University of Southern California, where he earned a Bachelors degree in Business Administration, and the University of San Diego School of Law.
Refreshments will be served. Members are strongly encouraged to bring qualified prospective members as their guests.
Special thanks to Terra Fossil for providing premium wines for PGA East events.
When & Where
Producers Guild of America
The Producers Guild of America’s New Media Council was formed in 2002 in order to recognize, represent, and protect the interests of producers working outside the “traditional” formats of Television and Film to include Broadband, Mobile, Games (console and online), Digital Animation, Digital Visual Effects, Interactive/Enhanced Television, DVD/Blu-ray, Special Venues, and Transmedia.
To find out more about the Producers Guild of America, please contact us.