To bid or not to bid, that is the question? A bid is like a very tempting pot of gold at the end of the rainbow and I often hear my clients describe them as a “Must Win” opportunity. The tenders may well be in the “sweet spot” of your business plan but what turns that “Must Win” into a “Can Win”? Bids take time, resource, insights and planning. It is important that you have your bid strategy in place before you invest time and money into bidding. This session is designed to give you a framework to use when looking to apply for tenders. It will take you through 3 stages of Positioning, Pursing and Proposing and help you decided if you should bid or not bid. And if you do proceed, how do you make it winning bid.
The session will include:
- Getting ready for a bid
- Key Stakeholders and Influencers
- Customer Hot Buttons
- Competitors Bid Matrix: Strengths/ Weaknesses and customers perceptions
- To bid or not to bid?
- What are your USP's
- What do we need to mitigate or ghost with regards to competitors bid
- Creation of Theme Statements
- Creation of 3-4 Key Hot Buttons for executive summary
- What to do when the tender is released
- Answer the question
Writing techniques & Storyboard
Speaker: Claire Hogan, Senior Marketing Advisor
Claire joins the GetSet East of England team with 27 years of experience in corporate communications, specialising in helping clients communicate in the most effective way to deliver outstanding results. This includes a range of services from strategic workshops to creative campaigns, ensuring there is a clarity in both the writing and the visual presentation of client’s propositions, so that that messaging is heard above the white noise of today’s global platforms.
Working globally as a senior consultant she also has experience providing a niche service in Bid Marketing, with a range of subtle elements to ensure clients win both the customer’s hearts and minds. Having owned her own agency in Dubai she also understands the challenges of running a business and the many hats you need to wear to create a successful business.
THE PROCUREMENT TOOLBOX WORKSHOP SERIES
09/13 Quality Management Systems by Paragon QMS - Register
09/19 Cyber Security by KPMG
09/29 Get Your Finances Procurement Ready - Register
10/04 Aspiring to Supply Large Clients? – A Reality Check by MSDUK- Register
10/11 Tender Writing
More classes and list updated with Eventbrite links are coming soon.
You are free to pick and choose the topics you find most needed for your situation and business: however the series is designed so as attending as many as possible classes will arm you with the most useful information for competing for, winning and delivering large buyers.
INTRODUCING THE PROCUREMENT TOOLBOX
As part of GetSet’s work in supporting the growth and development of investment ready organisations, we are up-skilling and educating SMEs in relation to the Supply Chain agenda. We shine light to the requirements and best practices as well as giving them the tools to become more competitive and fit to supply.
Recognising the importance of the traditional “Meet the Buyer” approach and how many large buyers, through these and similar processes, allow SMEs access to their Supply Chains, the Procurement Toolbox is also designed to gather vital information from large buyers and share this intel with the Small Business aspiring to sell their product or service to the large buyers.
We offer it as a series of workshop- based and peer-to-peer interventions that allow SMEs to confidently and compliantly complete an open tender or present their services or products to a buyer in a large organisation.
In addition to giving direct links to real, live opportunities, this will also sign-post SMEs to tenders and useful sources of information, as well as providing the necessary support to increase the ability of our clients to compete for, win and execute Supply Chain opportunities.
Please be advised that while the event is free of charge, we will ask you to fill in a registration form and session feedback form. GetSet for Growth is a fully funded program set up to support East London entrepreneurs and these bits of paperwork enable us to track our progress, measure our impact and continue providing you free services.
Registered participants based in Hackney, Islington, Newham, Tower Hamlets and Waltham Forest are also eligible for free of charge ongoing one to one marketing or financial support with our advisers.