PROCESS Series: Taking Digital Campaigns to the Next Level
Event Information
Description
Luring Needles Out of Haystacks: Lessons Learned from Integrative Therapeutics
B2B marketers often search for qualified leads like finding a needle in a haystack. Thankfully, new platforms like Google Ads, LinkedIn and Bing offer targeting capabilities to flip this wasteful paradigm and lure the needles out.
But smart targeting alone won’t do the trick—especially as more B2B brands jump on the bandwagon. It takes great creative to break through the noise.
Join us for wine, beer and cheese (hey, we survived winter!) at SRH’s beautiful office in Brewers Hill with stunning views of the city. Brand Manager, Christine Kiriazes of Integrative Therapeutics and Matt Sabljak, President at SRH will share how they’re using a combination of smart digital and bold creative to lure out needles in the crowded healthcare space, including actionable tips on:
● Finding the right mix of media
● Matching the right creative to the platform
● Separating “vanity metrics” from insightful KPIs
Speaker
Refund Policy
In order to receive reimbursement cancellations must be received 7 days prior to the event. If you are unable to attend after that time, please feel free to simply transfer your registration to someone else by logging into your account and making that name update. Income from unused registrations will be considered a donation to our chapter's non-profit mission of offering quality networking and educational programming.
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