$447 – $737

Problem Framing Workshop

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Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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Learn Problem Framing

We all love solving problems. But we tend to like the solving part much more than the problem part. Unfortunately, unless we're first clear on what the problem is, who it impacts, and why the problem is (or isn't) important to them, our solutions will fail to create value.

Problem Framing equips you and your team to identify critical business opportunities to innovate within -- problems that, if solved, will create significant company impact and human value.

Impact on business

As much as we don't want to admit it, many organizations work on projects based upon the whims of a few or incomplete, biased insights. Problem Framing helps us prioritize the right projects by:

  • Reducing bias and assumption from our strategic planning
  • Prioritizing opportunities that will provide both business + human value
  • Establishing rapid alignment and clarity of our most pivotal opportunities

Impact on products & services

Tools like design sprints are perfect for solution validation -- but they can't tell us if we're working on the right problem. Framing provides problem validation to ensure our products & services are attacking a viable space.

  • Eliminate the threat of initiating projects that won't drive value
  • Validate there's a problem to be solved - before prototyping and design
  • Empower and speed up our prototyping (design sprints) and design cycles
  • Identify and fill critical gaps in team expertise and user research

Impact on team

When we lead by talking about solutions, our team members hear instructions to carry out. When we talk about problems to be solved, our team members hear an invitation to innovate!

Cross-functional problem framing enables teams to:

  • Empower its skilled practitioners to do the jobs they were hired to do
  • Build rapid alignment on a problem space
  • Bring perspective from key experts & stakeholders
  • Maintain morale by eliminating reprioritization after work has begun
  • Establish team-wide ownership & accountability

Who should attend this workshop?

  • Innovation leaders looking to help drive more informed roadmapping
  • Innovation leaders excited to work on projects that create impact
  • Executives + Stakeholders expecting their teams to align with their strategic planning
  • Design Sprint facilitators looking to improve and accelerate their sprints
  • Design Thinking facilitators looking to expand their innovation toolkit

What will I learn?

  • How to inspire the team to generate potential problems to work on
  • How to prioritize problems in order to identify the top ones to attack
  • How to identify the user-centered needs within the problem space
  • How to map the current experience and find opportunities to innovate
  • How to reframe problems to be prototype (design sprints) ready

BONUS: Framing Toolkit Giveaway

The first 5 registrants will receive complementary access to our brand new Problem Framing toolkit - PRO Version. A $475 value!

The toolkit contains all of our knowledge & resources so that you can organize and lead your own framing sessions:

- Presentation Decks
- Facilitation Guide
- Instructional Videos
- Digital, Ready-to-use Templates
- Visual Agenda

If you miss out on this offer, no worries! Sign up to be notified when the toolkit launches.


How can I attend this workshop?

We've made attending super simple! It's 4 hours which means you don't have to miss a day of work. And it's online (Zoom video call + online digital workspace) which means you can participate from anywhere with an internet connection.

I read your Problem Framing series. Will I learn anything new?

Yes! We've completely overhauled and upgraded the methods, activities, and facilitation techniques since writing that series. You will be learning the latet and greatest that we currently apply within our innovation programs.

Does this workshop tie into topics like design sprints?

Yes, we will talk about the relationship between framing and solution discovery frameworks like design sprints. If you're looking for comprehensive design sprint training, consider our Design Sprints // DEEP DIVE course.

Should I join individually or with my team?

Individuals and small groups (up to 3) are a perfect fit for this workshop. For larger groups, contact us about private team training: start@newhaircut.com

What will I need to do to get ready?

After you register, you'll receive additional details to ensure your training goes smoothly, and that you arrive prepared. All you'll need is:

  • Be able to access a Zoom video call
  • A reliable internet connection
  • Join from a Mac or Windows computer (Chrome recommended) with a good headset + mic
  • Join from a quiet location with webcam on
  • Complete 1 hour of pre-work

Is this for people outside of product design & innovation?

Yes! The lessons and methods are applicable across all markets, business functions, and expected outcomes.

Can I purchase tickets for others?

Yes. Select the number of tickets you'd like and then fill in their details to have the tickets assigned to them.

Can I transfer my ticket?

Yes, up until 3 days prior to the workshop. Please email start@newhaircut.com for help with your transfer.

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Date and Time

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Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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