$850 – $1,000

Problem Framing Workshop - NYC

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New York, NY

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description


It’s just a one day workshop, so WHY is it important?

Simple answer: We trained Google on this.

Click here to see what participants from Google, Audible, Nike have to say about it!

Training Googlers on Problem Framing

“Fall in love with the problem, not the solution"` Uri Levine, co-founder of Waze.

Problem Framing Workshop: one-day, intensive workshop to give you all the necessary tools and knowledge for framing the right problem and making your design sprint a true success.

Identifying the right problem from the beginning is crucial for any design sprint. If the stage isn't set properly or there is no common understanding of the actual problem, a design sprint is bound to fail.

We’ll help you take all the right steps in the right direction to learn how to: address all relevant perspectives of a problem, engage your team towards a common purpose, and gain the confidence to know you’re tackling a problem worth solving in a design sprint. And even more than that, it’s to help you gain the stakeholders’ support before running your next design sprint.

Are you someone WHO should attend this workshop? Will YOU benefit from this?

This intensive workshop is best suited for individuals who will run or facilitate design sprints in their organization and need to set the stage for success or get stakeholder buy-in to run their next design sprint.

Do you see your title or role in this list?

Product Managers / UX Designers / UX Leads / Researchers / Process Owners / Facilitators / Coaches/ Design Sprint Masters

WHAT will you get out of this workshop? You’ll be able to…

  • Identify and capture stakeholders’ perspectives and assumptions
  • Understand the customers’ needs, perceptions, and expectations
  • Learn to frame problems into actionable design challenges
  • Align the team on a common goal and purpose
  • Gain the confidence needed to know you’re tackling the right problem worth solving in a design sprint

And now, HOW will it run?

  • Intro & ice-breakers
  • What happens when a problem isn't well defined?
  • Different types of problems
  • Exploring the problem space
  • Lunch
  • Synthesize information
  • Problem Statement

Well…then there’s us. Who are we, and why should you trust us?

We catch yawns. Don’t get why that makes us empathetic and trustworthy? Google it, and you’ll find out. But, back on track, Design Sprint Academy is all about the motto sharing is caring. After learning and implementing the Design thinking principles into our own workflow, we wanted to share it with others. So, now we travel the world and train professionals from companies like Google, Microsoft, Paypal, Adobe, Boeing, Audible, RGA, UL, Ernst and Young, Hello Fresh, SAP, and Accenture to help them deliver real results that match their customer's needs.

And just to show you how much we love sharing, our workshops are now open to the public. That means that everyone can become familiar with and master the skills of running a successful design sprint. And lastly, we say this in the most humble way possible, but we are the ORIGINALS - we were the first to do this training within workshops. So, there’s that too.

Oh right, the most important question yet…will there be refreshments provided?

Rest assured, there will be refreshments:

  • Snacks (healthy and otherwise)
  • Coffee, Tea, & Sodas
  • Lunch

And lastly, FAQs…if you STILL have questions after all of that, take a look here and see if you find your answer:

What should I bring to the event?

Probably your laptop or tablet – electronic or stone, depending on if you also want to bring your chisel.

If you’re prone to getting hangry, bring a few snacks. Food and beverages will be provided all day, like dried fruits, nuts, and other healthy foods, but if those aren’t hitting the spot, you’ll want to bring something else for when the blood sugar drops unexpectedly.

Are the tickets transferable?

If you get approved, then yes. If you need to request a ticket transfer, please email start@designsprint.academy. But! All requests must be made 72 hours prior to the event. Not 24 hours, but 72 hours…

Should I come as an individual or as a team?

Both individuals and company teams are encouraged to attend. But just to clarify, you don’t get be a loner at the workshop. Individuals will work together with a team of people from different companies. This workshop will be valuable for both individuals and groups.

Are there any team discounts?

There are team discounts. Companies sending more than 2 people qualify for team discounts.

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New York, NY

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Refund Policy

Refunds up to 30 days before event

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