$40 – $130

PRO DAY & PRSA Midwest District Conference presented by PRSA-Madison

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Ho-Chunk Gaming Wisconsin Dells

S3214 County Road BD

Baraboo, WI 53913

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description


The Midwest's premier day-long conference for public relations, marketing and digital communicators.


8-9am: Welcome Breakfast

9-10am: Welcome & Opening Keynote

10-10:45am: Breakout 1 (two options)

11-11:45am: Breakout 2 (two options)

12-1pm: Lunch Keynote

1-1:45pm: Breakout 3 (three options)

1:45-2:30pm: Breakout 4 (two options)

2:30-3pm: Facility Tour or Break

3-4pm: Closing Keynote

4-5pm: Networking Reception


Tribal Marketing: Strategic Evolution

David Greendeer, Senior Marketing Manager, Ho-Chunk Nation

Tangible, Learning, Native, Track Record, Advantage, Growth Protecting E-sovereignty, preparing for E-commerce, and evolving the dynamics of tribal business development and marketing strategies. Incorporating tribal pedagogy methods for future business.

The Power of Traditional Mediums in a Digital Age

Jonathan Schmeider, VP Arena Communications

Traditional mediums are not antiqued; they are indispensable channels that must be included in your marketing mix. Learn which traditional mediums are considered most effective and how to leverage data insights to make them even more powerful.


Jenni Tetzlaff, Director of Marketing and Communications - ‎Milwaukee Public Museum

Telling Stories to Be Heard

Dave Neelsen, StoryFirst Media Co-founder / Brand Strategist / Executive Producer

Michael Neelsen, StoryFirst Media Co-founder / Lead Storyteller & Director

We live in a world of constant information, distraction and interruption. Everyone has something to say, and technology allows everyone a platform to say it. However, this democratization of voices does not promise that everyone talking will find a willing and eager audience. In order for your message to be heard in any industry, you must adopt storytelling – a buzzword to be sure, though one with unlimited potential to cut your message through the noise.


Andrew Rosch, Director of Channel Marketing Strategy at Trek Bicycle

How to Differentiate a Brand through Storytelling and Resonance

Suz Harms, CMO EatStreet

Authenticity, an earnest commitment to customers and delivering on our obligation to entertain are the foundations of a beloved brand. We owe it to our customers to make every touchpoint worth their time. Learn how EatStreet is driving growth by resetting it’s brand strategy and overhauling creative to set itself apart in a crowded category.

Two Humans Talk About Talking Robots

Ryan Taber, User Experience Lead, Hiebing

Nathan Skwor, Associate Digital Director, Hiebing

Conversational interfaces—in the form of voice apps and chatbots—have quickly grown from shiny new toys into an important channel for engaging with consumers. But like many things in the digital space, while these tools provide exciting new opportunities, they also come with a new set of challenges. In this talk, we’ll look at when and why it might make sense to build a voice skill or chatbot, the opportunities and risks involved, and how to do it in a way that maintains your brand’s unique voice and personality.

Influencer Panel

Creating & Distributing Social Content With BuzzFeed

Alex Bauguess, ‎Senior Brand Development Strategist - ‎BuzzFeed

BuzzFeed is the leading independent digital media company delivering news and entertainment to hundreds of millions of people around the world. We strive to connect deeply with our audience, and give them news and entertainment worth sharing with their friends, family, and the people who matter in their lives. Together, we'll explore how you can partner with BuzzFeed by tapping into our content insights and social audiences to achieve your brand's goals.


Mike Roach, Director, Public Relations & Social Media Harley-Davidson


Reduced Room Rates: Interested in staying at Ho-Chunk Gaming Wisconsin Dells before or after the event? Reserve your room with the PRSA-Madison rate and save! Use Booking ID# 8054 and reference "PRSA Meeting" when you call.

  • May 2-4: $99/night plus tax
  • May 5: $119/night plus tax

Rewards Cash: Attendees will receive $25 in Rewards Cash at the event to use at Ho-Chunk Gaming Wisconsin Dells


Thank you for our generous sponsors!

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Date and Time


Ho-Chunk Gaming Wisconsin Dells

S3214 County Road BD

Baraboo, WI 53913

View Map

Refund Policy

Refunds up to 7 days before event

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