The Midwest's premier day-long conference for public relations, marketing and digital communicators.

AGENDA

8am: Registration + Breakfast

9am: Morning Keynote

10am: Morning Breakout Sessions

12pm: Alchemy Award Luncheon

1pm: Afternoon Breakout Sessions

3pm: Closing Keynote

4pm: Networking Reception

SESSIONS + SPEAKERS

Hear from communications experts behind The Green Bay Packers, Summerfest, Facebook, American Family Insurance and more! They'll explore everything from engaging a community to creating memorable experiences for the media to how you can harness social media to drive impact. Read on to learn more about specific sessions:

Art of the FAM

What is a FAM, or familiarization event? How do you know who to invite? What budget to you set aside? How do you build an appropriate itinerary? In this session, our experienced FAM panelists will walk through these questions and more, so you'll be prepared to host a FAM of your own.

SPONSORS

If you're interested in sponsoring this year's event, please email madisonprsa@gmail.com.