€712.81 – €1,188.81

Prioritizing for Impact // Gabrielle Bufrem (PIVOTAL)

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STARTPLATZ

Im Mediapark 5

50670 Köln

Germany

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Event description
On November 9th, one day before our Digitale Leute Summit Conference, we offer several full-day workshops for a deep dive into the topic.

About this Event

About the Workshop

Prioritization is hard and it’s also what makes excellent product managers. Product strategy is about deciding what not to do, but it’s hard to know when or what to say “no” to. Prioritization becomes even harder as companies evolve, grow, and form more product teams since teams lack a common language to make systematic decisions.

In this workshop, product management leader, Gabrielle Bufrem, will teach you a prioritization framework that you can systematically apply across your team and organization that will enable you to make decisions that will maximize for IMPACT. Gabrielle will share advice from her upcoming book IMPACT Prioritization: she will break down prioritization into six buckets and teach you how to define and utilize them for your organization. She will enable you to:

  • Identify reach
  • Measure customer and business impact
  • Predict opportunity cost
  • Assess confidence
  • Calculate effort
  • Total the impact score

Gabrielle will also cover how to make feature requests from beloved Hippo’s or customers actually work for you and will provide a workflow to seamlessly integrate them with the IMPACT prioritization framework. This is a highly interactive workshop filled with real-life examples and exercises so that you can feel confident applying your new skills immediately after the workshop.

After the workshop, participants will be able to:

  • prioritize to optimize for impact
  • use and understand objectives and key results
  • optimize their prioritization workflow

Who should attend:

Product Managers, Group Product Managers, Directors of Product, and Designers.

Your host:

Gabrielle Bufrem is a Manager of Product Management at Pivotal in San Francisco. She is originally from Brazil, has lived in 9 countries across the world, and has built products across North America, Europe, and Asia. During her time in Pivotal Labs, Gabrielle worked across six industries helping companies digitally transform effectively. She is an international speaker, a product management trainer, and is in the process of writing a book on product prioritization. You can read some of her articles here: https://medium.com/@gbufrem. When she is not building products or speaking about product management, she loves to travel, try new restaurants and coffee shops.

This Workshop is part of the Digitale Leute Summit 2020. On the Pre-Conference-Day (9. November) we offer several full-day Workshops, see a list of all Workshops on www.digitale-leute.de/summit). A light breakfast, lunch and soft drinks are included for all of them. A Workshop ticket will NOT give you access to the conference or vice versa. Get the "Expert" ticket to enjoy both, a full-day Workshop (09.11.) and the Conference (10.11.)

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Date and Time

Location

STARTPLATZ

Im Mediapark 5

50670 Köln

Germany

View Map

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