$250

Principles of Hispanic Marketing

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Rincon & Associates LLC

6060 North Central Expressway

Suite 502

Dallas, TX 75206

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Refund Policy

No Refunds

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The most recent Census data for 2015, there are now 2 million Hispanics living in the Dallas/Ft. Worth metropolitan area. The typical Hispanic household earned an average of $45,895 annually, while all of these households earned an aggregate household income of $30.6 billion. This is great news, but is your organization prepared to address the needs of these consumers? Or have your past efforts to serve these consumers led to disappointing results?

Our past experience suggests that many organizations fall short in their understanding of Hispanic consumers, which further undermines their abilithy to reach their marketing goals. This workshop will help you understand some fundamental facts about Hispanic consumers and provide a roadmap that will guide you through the many decisions demanded in implementing a successful Hispanic consumer program.. Why is this important? Because traditional educational institutions do not provide learners the opportunity to study Hispanic consumer behavior. This workshop will provide you essential knowledge for your Hispanic-targeted programs or services. During this six-hour workshop, you will learn:

  • The rationale for developing a Hispanic marketing strategy

  • Common mistakes that are made in marketing to Hispanics

  • Key demographic, socioeconomic, and cultural attributes about Hispanic consumers

  • Identifying Census data that can be used to develop community profiles of Hispanics

  • The elements of the marketing process and market analysis and its relevance to Hispanic consumers

  • The logic of segmenting Hispanic consumers and its relationship to positioning strategies

  • Understanding the marketing mix (4 P's) and how they relate to Hispanic marketing

  • Integrating the workshop learnings into a Hispanic marketing plan

  • Insights from the Dallas/Fort Worth Latino Trendline Study 2016

The workshop facilitator, Dr. Edward T. Rincón, is a research psychologist who has conducted studies of Hispanics and other multicultural consumers over the past 40 years. Aside from operating a marketing research firm, he has taught university courses on such topics as Hispanic marketing, statistics, survey research methods, and mass communications research. His clients have included a broad range of academic, private and public sector oranizations. He is currently an Associate Scholar with the SMU Tower Center for Political Studies. A new book by Dr. Rincón -- "The Culture of Research" -- is scheduled for release on December 2017.

The workshop training facility is located on the first floor of our building, which provides wi-fi access, free parking and a cafe that serves breakfast and lunch. Attendees are encouraged to bring the laptops with wi-fi capability in order to access our building wi-fi service. All attendees wiill be provided a workshop with the workshop slides.

FAQs

What's the refund policy?

There are no refunds. If you are unable to attend a scheduled workshop, you can use your registration fee for a future workshop with the same fee, or substitute another staff member for the current workshop .

Who should attend?

Any person who currently has responsibility for a Hipanic-targeted program or service, or expects to assume such a responsibility. This includes persons involved in marketing, advertising, legal services, non-profits, healthcare providers, instructors, research practitioners, or students who want to supplement their education.

What if a group of employees desire the training? Are group rates available?

Yes. Just contact us at 214-750-3800 to discuss your training needs. On-site training can also be provided at your place of employment.

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Date and Time

Location

Rincon & Associates LLC

6060 North Central Expressway

Suite 502

Dallas, TX 75206

View Map

Refund Policy

No Refunds

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